Sr Conferences Marketing Specialist

Gartner, Inc.; Dolphin Cove (CT); Hybride; USD 64 000 - 87 000; Plein temps

Avantages offerts par ce poste

401k match up to $7,200/year

Stock purchase plan at discount

Generous PTO

Résumé du poste

Gartner, Inc. is seeking a marketing professional to support end-to-end campaigns, focusing on audience acquisition and retention for conferences.

You will work with the Marketing Director or Senior Marketing Manager to define and execute targeted campaigns with measurable commercial impact. Responsibilities include coordinating cross-functional teams, leveraging Google Analytics and marketing automation tools, and translating insights into actionable content and campaigns.

Qualifications

• 3+ years in outbound/digital marketing with revenue responsibility.
• Exceptional project management skills.
• Data-driven with marketing campaign creation and lead management experience.
• Experience with design fundamentals and content management.

Responsabilités

• Assist Marketing Director/Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition, revenue and retention.
• Define, execute and manage targeted campaigns with clear deliverables and commercial impact for conferences.
• Coordinate projects with internal and external stakeholders across conference marketing and related COEs, ensuring timely delivery and high quality.
• Utilize analytics tools to optimize channel mix and ROI on campaign spend.
• Review customer insights and conference wrap-ups to inform future campaigns.

Connaissances

Campaign management

Analytics

Email marketing

Marketing automation

Google Analytics

Project management

Collaboration

Content strategy

Travel

Outils

Google Analytics

Eloqua

Adobe Experience Manager

Description du poste

What You Will Do

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention
• Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences
• Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality
• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
• Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development
• Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects
• Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders

What You Will Need

• Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Exceptional project management skills
• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal, collaborative and communication skills
• Email marketing, with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• Web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
• Some travel will be required

Who You Are

• Process-driven, methodical, organized and pays strong attention to detail.
• Be able to work autonomously (i.e., high degree of self-reliance/self-starter)
• Team player with good time management skills.

Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes. It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
• In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
• We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Gartner believes in fair and equitable pay.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

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