Sr. Brand and Marketing Manager

Synsus, LLC.; Houston (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Synsus, LLC. is seeking an experienced brand leader in Houston to drive long-term growth and lead annual planning, including marketing and innovation strategies.

You will collaborate with cross-functional teams across Sales, Product Development, Regulatory, and Operations to bring new products to market. The role emphasizes consumer communication, packaging, and merchandising while managing budgets and digital marketing efforts.

Qualifications

• 8+ years of progressive brand management experience within CPG industry.
• Formal brand management training from leading CPG organizations preferred.
• Measurable revenue and profit growth achieved in prior brands.
• Experience developing innovation pipelines and launching new products.
• Strong analytical capabilities using consumer, category, and retail data.
• Ability to influence cross-functional teams and lead through complexity.
• Excellent communication, presentation, and storytelling skills.
• Experience managing marketing budgets and coordinating cross-functional timelines.

Responsibilities

• Develop and execute long-term brand growth strategies aligned with company objectives.
• Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.
• Partner with all Business Units to meet marketing needs across the company.
• Lead development of consumer communication strategies, packaging, claims, and merchandising.
• Manage marketing budgets and allocate resources across brand initiatives.
• Oversee digital marketing, website performance, and social media presence.
• Develop sales material and represent brands at trade shows and events.
• Evaluate brand performance through sales data, market trends, and insights.
• Identify opportunities for category expansion, channel development, and brand renovation.
• Manage agency partners and marketing execution where applicable.

Skills

Brand management

Revenue growth

Innovation pipelines

Analytics

Cross-functional leadership

Communication

Budget management

Education

Bachelor's degree

Job description

Key ResponsibilitiesDevelop and execute long-term brand growth strategies aligned with company objectives.Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.Work with the Synsus innovation team to develop product pipelines from concept through commercialization.Partner with Sales, Product Development, Regulatory, Operations, Finance, and Supply Chain teams to bring new products to market.Partner with all Business Units, and other departments within the company, to ensure company marketing needs are being met.Lead development of consumer communication strategies, packaging, claims, and merchandising programs.Manage marketing budgets, allocating resources across brand and demand generation initiatives.Oversee digital marketing efforts, including website performance and social media presence, to build brand visibility and consumer engagement.Develop sales material and company literature; represent brands at trade shows, customer meetings, and industry events.Evaluate brand performance through sales data, market trends, consumer insights, and financial analysis.Conduct market and competitive research to identify emerging trends and opportunities.Identify opportunities for category expansion, channel development, and brand renovation.Manage agency partners, creative development, and marketing execution where applicable.QualificationsBachelor's degree in Marketing, Business, or related field8+ years of progressive brand management experience within CPG industryStrong preference for candidates with formal brand management training from leading CPG organizationsDemonstrated success leading brands with measurable revenue and profit growth.Experience developing innovation pipelines and launching new products.Strong analytical capabilities with experience leveraging consumer, category, and retail data.Proven ability to influence cross functional teams and lead through complexity.Excellent communication, presentation, and storytelling skills.Experience managing marketing budgets and coordinating cross-functional project timelines.