Senior Brand & Growth Leader — CPG Innovation & Strategy

Synsus.; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Synsus in Houston is seeking a Senior Brand Manager to lead long-term growth and strategy across multiple product lines. You will guide brand planning, analytics, and cross-functional collaboration to drive market success.

The role requires directing innovation pipelines, managing budgets, and overseeing digital marketing, packaging, and consumer communications to elevate brand visibility and profitability.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of progressive brand management experience within CPG.
• Formal brand management training from leading CPG organizations preferred.
• Proven ability to influence cross functional teams and drive revenue and profit growth.
• Experience developing innovation pipelines and launching new products.

Responsibilities

• Develop and execute long-term brand growth strategies aligned with company objectives.
• Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.
• Work with the Synsus innovation team to develop product pipelines from concept through commercialization.
• Partner with Sales, Product Development, Regulatory, Operations, Finance, and Supply Chain to bring new products to market.
• Partner with all Business Units and other departments to ensure marketing needs are met.
• Lead development of consumer communication strategies, packaging, claims, and merchandising programs.
• Manage marketing budgets and allocate resources across brand and demand generation initiatives.
• Oversee digital marketing efforts to build brand visibility and consumer engagement.
• Develop sales materials and represent brands at trade shows and industry events.
• Evaluate brand performance through sales data, market trends, consumer insights, and financial analysis.
• Conduct market and competitive research to identify trends and opportunities.
• Identify opportunities for category expansion, channel development, and brand renovation.
• Manage agency partners, creative development, and marketing execution where applicable.

Skills

Brand management

Strategic thinking

Leadership

Communication

Analytical skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Synsus in Houston is seeking a Senior Brand Manager to lead long-term growth and strategy across multiple product lines. You will guide brand planning, analytics, and cross-functional collaboration to drive market success.

The role requires directing innovation pipelines, managing budgets, and overseeing digital marketing, packaging, and consumer communications to elevate brand visibility and profitability.