SQL-Driven Audience Segmentation Specialist

Nortonlifelock; Phoenix (AZ); On-site; USD 35,817 - 41,328; Full time

Benefits offered by this job

Medical Plan

Dental Plan

Vision Plan

Life Insurance

Disability Insurance

401B Retirement Plan

Vacation Time & Vacation Payout

Holidays

Job summary

Focus on the Family is seeking a Marketing Segmentation Specialist I to craft targeted email lists, perform segmentation, suppression, and data mining to support multi-channel campaigns. You will work with relational databases using SQL and assist with data infrastructure needs.

You will collaborate with the Marketing Segmentation team and email teams to ensure accurate, timely lists while staying aligned with ministry data practices and campaign goals.

Qualifications

• Bachelor’s degree in a relevant field (computer/decision sciences, marketing, math, finance or business).
• 1–3 years of experience with complex relational databases.
• Basic knowledge of SQL.
• Familiar with omni-channel marketing trends and tools.
• Experience with data segmentation/campaign list management and Salesforce Marketing Cloud.

Responsibilities

• Develops and maintains understanding of constituent and marketing data structures.
• Provides segmentation, suppression, and source data for multi-channel campaigns.
• Manages a complex marketing list schedule and delivers accurate lists on time.
• Creates audience segmentations via SQL in relational databases.
• Coordinates with Email teams for end-to-end list processing.

Skills

Analytical skills

Planning

Organizational skills

Problem solving

Communication in English

Education

Bachelor’s degree in Computer/Decision Sciences, Marketing, Math, Finance or Business

Tools

SQL

Salesforce Marketing Cloud

SSMS

Aprimo

SOQL

Job description

Focus on the Family is seeking a Marketing Segmentation Specialist I to craft targeted email lists, perform segmentation, suppression, and data mining to support multi-channel campaigns. You will work with relational databases using SQL and assist with data infrastructure needs.

You will collaborate with the Marketing Segmentation team and email teams to ensure accurate, timely lists while staying aligned with ministry data practices and campaign goals.