Sponsorship Marketing Manager — Health Tech, Hybrid

Shoptalk; Miami (FL); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Full medical, dental, and vision

401K retirement plan

Competitive vacation policy

Job summary

Hyve, a global events company, seeks a Sponsorship Marketing Manager for the Health Tech Division in the US portfolio. You will own marketing’s contribution to sponsor revenue across HLTH USA, ViVE and Behavioral Health Tech, building prospect data, running campaigns, and accelerating leads into sales.

You will work daily in Salesforce and HubSpot, with heavy Excel/Sheets use, and collaborate with HLTH Community Platform and HLTH Europe teams to optimize sponsor success and renewal.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or business.
• 5+ years in B2B marketing, with sponsorship or demand generation.
• Hands-on Salesforce experience with reports and dashboards.
• Advanced Excel or Google Sheets skills for data manipulation.
• Experience with list building and enrichment tools such as ZoomInfo or Clay.
• Knowledge of privacy laws (GDPR, CAN-SPAM, CCPA).

Responsibilities

• SPEX lead generation: data builds, nurture, MQL qualification, sales handoff and reporting.
• Own sponsor ICPs for each event; tailor data, segments and messaging.
• Create SPEX calendars around prospectus launches, pricing and floor milestones.
• Deliver rebooking campaigns with sales, onsite and post-event.
• Run outbound campaigns to competitors sponsors and enrich cold contacts.
• Build account intelligence and ABM plays with sales.
• Maintain sponsor data quality in Salesforce & HubSpot, ensure attribution.
• Produce weekly SPEX reports showing pipeline and revenue metrics.

Skills

Salesforce

Excel/Google Sheets

SQL

Data-driven marketing

B2B marketing

Education

Bachelor’s degree or equivalent experience

Tools

ZoomInfo

Clay

Looker Studio

Swoogo

Job description

Hyve, a global events company, seeks a Sponsorship Marketing Manager for the Health Tech Division in the US portfolio. You will own marketing’s contribution to sponsor revenue across HLTH USA, ViVE and Behavioral Health Tech, building prospect data, running campaigns, and accelerating leads into sales.

You will work daily in Salesforce and HubSpot, with heavy Excel/Sheets use, and collaborate with HLTH Community Platform and HLTH Europe teams to optimize sponsor success and renewal.