Sponsored Content Strategy Lead for B2B Growth

Experis Technology Group; San Jose (CA); On-site; USD 83,000 - 90,000; Full time

Job summary

Experis Technology Group in San Jose, CA seeks a Sponsored Content Strategist to lead 1-2 major sponsored programs and several smaller projects from concept to publication and promotion.

You will collaborate with analyst firms, manage relationships with trade publications, and provide substantive editorial feedback to ensure alignment with program goals. The role emphasizes strategic thinking, strong writing, and use of AI tools for research and verification.

Qualifications

• 5+ years of experience in content marketing, editorial, or sponsored/branded content.
• Experience collaborating with analyst firms and research partners on co-created content.
• Familiarity with trade publications and media partners, including sponsored content programs and webinars.
• Strong writing and editing skills with ability to give clear, substantive feedback.
• Proficiency with AI tools for research synthesis, audience testing, differentiation, and fact verification.

Responsibilities

• Lead 1-2 major sponsored programs at a time, plus 2-3 smaller projects, from concept through publication and promotion.
• Collaborate with analyst firms and research partners to shape research questions and framing findings.
• Manage relationships with trade publications, ensuring content aligns with standards and audience.
• Provide substantive editorial feedback on drafts, outlines, and concepts to ensure alignment with goals.
• Extend research studies into asset families (articles, webinars, briefs, infographics) to maximize content value.

Skills

5+ years content marketing

Analyst firm collaboration

Trade publications familiarity

Strong writing

AI tools proficiency

Job description

Experis Technology Group in San Jose, CA seeks a Sponsored Content Strategist to lead 1-2 major sponsored programs and several smaller projects from concept to publication and promotion.

You will collaborate with analyst firms, manage relationships with trade publications, and provide substantive editorial feedback to ensure alignment with program goals. The role emphasizes strategic thinking, strong writing, and use of AI tools for research and verification.