Brand Manager - eCommerce and Brand Building

Mars Incorporated; Franklin (TN); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Mars University

Industry-competitive salary and bonus

Job summary

Mars Incorporated is seeking a Brand Manager for eCommerce and Brand Building in Franklin, TN. You will lead end-to-end portfolio growth, blending traditional brand management with an eCommerce-first mindset, and align cross-functional teams to accelerate share and profitability across channels.

You will develop digital-first demand strategies, pioneer white-space opportunities, and collaborate with Sales and Marketing teams to maximize brand equity and online performance.

Qualifications

• Bachelor's degree in business, marketing, analytics, economics, or related field.
• 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing.
• Strong understanding of CPG industry dynamics and omnichannel retail.
• Strong financial acumen, negotiation skills, and strategic planning capabilities.
• Advanced analytical and problem-solving skills with the ability to translate data into insights.
• Proven ability to manage multiple priorities and influence cross-functional stakeholders.
• Excellent communication, executive presentation, and relationship management skills.

Responsibilities

• Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
• Partner with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
• Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
• Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
• Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
• Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.

Skills

Brand management

eCommerce

Digital marketing

Strategic planning

Data-driven

Cross-functional collaboration

Executive communication

Education

Bachelor's degree

Job description

Job Description:

Brand Manager - eCommerce and Brand Building

Are you passionate about building iconic brands and shaping the future of digital commerce? As a Brand Manager - eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an "eCommerce-first" mindset.

Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!

What are we looking for?

• Bachelor's degree required; business, marketing, analytics, economics, or a related field is preferred.
• 5-10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
• Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
• Strong financial acumen, negotiation skills, and strategic planning capabilities.
• Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
• Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
• Excellent communication, executive presentation, and relationship management skills.

What will be your key responsibilities?

• Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
• Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
• Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
• Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
• Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
• Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.