Media Specialist, Campaign Activation

Victoria’s Secret & Co.; New York (NY); Hybrid; USD 78,000 - 102,000; Full time

Job summary

Victoria's Secret & Co. is seeking a dynamic Media Specialist to join our in-house Marketing team in New York City. You will plan lower funnel ad content, brief creative, and analyze performance to optimize paid media and advertising campaigns.

This role blends creative and analytical thinking, requires collaboration with cross-functional partners, and entails in-office presence three days per week (Tue-Thu) at our NYC headquarters to drive campaign execution and stay ahead of media trends.

Qualifications

• Bachelor's degree in marketing or related field.
• 2-3 years of experience in digital marketing.
• Experience required in paid social planning and/or execution.
• Knowledgeable across Social platform media capabilities.
• Based out of New York City headquarters; hybrid role with in-office Tue-Thu.

Responsibilities

• Plan lower funnel ad content and briefs; provide asset feedback to creative partners.
• Manage and refresh PINK campaign assets.
• Think from target audience and Paid Social team perspectives.
• Analyze ad content and performance to inform strategy and best practices.
• Plan, activate and optimize lower funnel campaigns.
• Coordinate with cross-functional partners for campaign execution.
• Stay current on marketing trends and platform best practices.
• Build strong working relationships across paid social, creative, brand, PR, and site teams.

Skills

Paid social planning

Social platform knowledge

Communication skills

Analytical skills

Collaboration

Education

Bachelor's degree in marketing

Tools

Adobe Workfront

Figma

Job description

Why You Belong Here

At Victoria's Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria's Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.

We're seeking a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning lower funnel ad content, briefing, and providing feedback to creative, analyzing performance, and collaborating with cross functional teams to ensure flawless campaign execution. This is a fantastic opportunity for someone who is both creative and analytical to help drive effective paid social media marketing for our brand. Your ability to think strategically and stay ahead of the latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.

Your Impact

• Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
• Manage PINK campaign assets and refreshes
• Ability to think from the perspective of our target audience
• Ability to think from the perspective of Paid Social channel execution team
• Ability to understand what triggers our customers to engage and interact with social media
• Qualitatively and quantitatively analyze ad content and reporting to inform content approach and best practices, including brand-created and creator content. Develop insights and recommendations/actions
• Plan, activate and optimize PINK lower funnel campaigns
• Manage workstreams, processes and timelines with internal cross-functioning partners, in-house media channel teams, agencies and vendors for successful campaign execution
• Stay current on marketing and media trends, as well as channel/platform best practices, to inform media strategies and creative briefings
• Develop strong working relationships with cross functional partners across the organization including the paid social channel execution team, creative, brand strategy, public relations, site and more.
• Proactively manage issues with cross functional partners, escalating when needed
• Can-do mindset, proactive approach, insatiable curiosity, and a collaborative spirit
• Passion for paid media and content creation
• Stay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant content

Minimum Salary: $77,800.00

Maximum Salary: $102,165.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience:

• Bachelor's degree in marketing or related field
• 2-3 years of experience in digital marketing within an agency or retail organization
• Experience required in paid social planning and/or execution
• Knowledgeable across Social platform media capabilities
• This role is based out of New York City headquarters. As a hybrid role, this person will be expected to be in-office 3 days during the week; Tuesdays-Thursdays.

Additional Preferred Experience

• Experience managing creative assets and working with creative teams
• Experience working with project management tools such as Adobe Workfront & Figma
• Outstanding analytical skills and attention to detail
• Excellent communication skills (verbal and written)
• Excellent critical thinking and problem-solving ability

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.