Specialist Marketing Strategy

PGA Tour; Ponte Vedra Beach (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

The PGA Tour in Ponte Vedra Beach, FL is seeking a Marketing Asset Manager to oversee the execution of product marketing assets for PGA Tour events and the TPC Network through Creative Studio, ensuring on-brand messaging and timely delivery. This role also involves building email marketing campaigns and coordinating paid/earned media as part of the overall plan.

You will work with Creative Studio and partners to drive local awareness and revenue across assigned products, requiring strong project

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related discipline is required.
• Minimum 4 years’ experience in marketing, preferably sports marketing.
• Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required.
• Excellent written communication and copywriting skills.
• Strong project management aptitude and ability to work against deadlines.
• Thorough knowledge of general business procedures.
• Creative trafficking and graphic design background a plus.

Responsibilities

• Develop and direct marketing strategies utilizing paid media, earned media and promotions to build local awareness and drive revenue for PGA Tour products.
• In coordination with manager, media buying agency and Marketing Operations team, manage the full media buying process, including creative assets requests.
• Develop the e-mail marketing strategies for PGA Tour events.
• Collaborate with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market and ensure consistency across executions and partners.
• Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking).
• Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls.
• Develop and execute compelling email content that engages fans to drive awareness and revenue.
• Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement.
• Assist local events and/or club staff and manager with on-site collateral creation (signage, course maps, spectator and pairings guides).
• Work with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products.
• Special projects or other duties as assigned.

Skills

Marketing experience

Project management

Copywriting

Communication skills

Brand messaging

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

The Best Players Need the Best People.

This position will manage the execution of all PGA Tour product marketing assets for PGA Tour events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA Tour products, as well as fulfillment of all creative assets for the paid media campaigns as part of the overall marketing plan.

The Best Players Need the Best People.

This position will manage the execution of all PGA Tour product marketing assets for PGA Tour events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA Tour products, as part of the overall marketing plan.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
• Minimum 4 years’ experience in marketing, preferably sports marketing
• Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
• Excellent written communication and copywriting skills
• Strong project management aptitude and ability to work against deadlines
• Thorough knowledge of general business procedures
• Creative trafficking and graphic design background a plus

Responsibilities/Duties

• Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products
• In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
• Develop the e-mail marketing strategies for PGA Tour events
• Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
• Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
• Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
• Develop and execute compelling email content that engages with fans to drive awareness and revenue
• Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
• Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
• Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
• Special projects or other duties as assigned