Senior Manager, Player & Agent Communications

PGA TOUR, Inc; Ponte Vedra Beach (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid time off

Paid holidays

401(k) with match

Health Savings Account

Wellness program

TPC Sawgrass membership

Job summary

PGA TOUR, Inc. is seeking a seasoned communications professional to manage player and agent communications year-round and support strategic planning across media and content opportunities.

You will collaborate with Publicity, Player Relations, and partnerships teams to align messaging and drive engagement. The role requires a Bachelor’s degree with 7+ years in communications or PR, strong writing and public speaking skills, and the ability to travel and work flexible hours, including evenings

Qualifications

• Bachelor’s degree in communications, Journalism, Public Relations, or a related field is required.
• 7+ years of experience in communications, public relations, or media relations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiar with digital publishing tools, CMS, and social media platforms.
• Strong organizational, time management and multitasking skills with meticulous attention to detail.
• Exceptional written and verbal communication skills, including writing, editing, content creation, pitching and public speaking.

Responsibilities

• Build and maintain relationships with agents and players to provide year-round media and communications support.
• Provide PR or crisis communications support as needed.
• Coordinate inbound media requests and identify outlets to support player storytelling; participate in weekly planning meetings.
• Oversee scheduling and player requests from internal and external stakeholders; manage bookings with partners.
• Lead the PGA TOUR Media Day project and facilitate Player Partnerships communications and reporting.

Skills

Public relations

Media relations

Crisis communications

Public speaking

Content creation

Story pitching

Cross-functional collaboration

Project management

Education

Bachelor's degree in communications or related field

Tools

Microsoft Office

Content management systems

Social media platforms

Digital publishing tools

Job description

The Best Players Need the Best People. Manage Player & Agent Communications and assist with player and agent communications-related objectives and strategic planning. Provide year-round media and communications support to PGA TOUR players and agents, including media requests, brand-building strategies, player messaging and crisis comms. Work closely with Publicity, Player Relations, Player Partnerships and other internal teams to manage and strategize player engagement in media and content opportunities.

QUALIFICATIONS

Bachelor’s degree in communications, Journalism, Public Relations, or a related field is required; an advanced degree is a plus and may be considered favorably. 7+ years of experience in communications, public relations, or media relations, with a strong preference for experience in golf tournament communications, sports event management and athlete relations. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiar with digital publishing tools, content management systems, and social media platforms. Strong organizational, time management and multitasking skills with meticulous attention to detail. Exceptional written and verbal communication skills, including advanced proficiency in writing, editing, content creation, idea pitching, and public speaking. Ability to tailor messaging for diverse audiences and platforms. Proven ability to communicate effectively across departments and stakeholder groups, fostering alignment and collaboration in a matrixed organizational environment. Expected to respond to inquiries from players, agents and media members as soon as receiving, including evenings and weekends. Maintains a polished professional image and demonstrates excellent interpersonal skills. Ability to work effectively as part of a team and independently. Ability to travel and work flexible hours, including evenings and weekends. Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament operations.

RESPONSIBILITIES/DUTIES

Build and maintain relationships with agents and players to provide year-round media and communications support, understanding player schedules, preferences and overall brand objectives. Serve as a resource to agents and players to recommend media opportunities designed to build player profiles/brands; provide players and agents with PR or crisis communications support as needed. Work closely with Publicity team to strategically execute inbound media requests and identify new outlets and placements to support player storytelling or brand objectives; play a contributing role in weekly Player Pitch meeting. Oversee Player Opportunities and Scheduling and work closely with PGA TOUR media officials to manage player requests from internal and external stakeholders, prioritizing asks and determining strategy. Serve as player booking point of contact for internal teams (content, broadcast, media) and external partners (e.g. Golf Channel, Sirius XM, CBS/NBC); lead quarterly carwash and content captures. Serve as project manager for “PGA TOUR Media Day,” a new concept that aligns with the future schedule, providing access to TOUR media partners to capture promotional assets (i.e. headshots, poses, interviews, etc.). Facilitate New Member Orientation, support Agent Certification and represent Communications Team in first-time winner meetings. Represent Communications Team in weekly Player Partnership meetings, supporting player sponsorship opportunities through content and earned media; Oversee communications reporting on all Player Partnerships player collateral (i.e. scorecards, winner’s reports, etc.). Track player requests (executed and declined) and consistently update player CRM providing ad hoc and year-end reports; Determine strategy for trending player or outlet declines. Manage Fan Focus Index efforts, including identifying opportunities for moving players throughout quadrants i.e. “Next Up” and “Rising Stars” players (increase popularity through measurable fan engagement metrics). Support PGA TOUR Content efforts by developing ideas and garnering buy-in from players; Oversee player involvement, including on-site execution. Create and maintain Notable Quotes document to assist Communications Team and Player Relations department. Share content/messaging wins including detailed platform KPIs with media partners and agents.

When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities. We are all of these things, but there’s much more to the PGA TOUR than meets the eye. Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission. Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally. If your goals include being part of an exciting team that emphasizes professional development and the personal satisfaction of contributing to important causes, we encourage you to explore the many advantages and benefits of a career with the TOUR.

Our benefits may include:

• Medical, Dental and Vision
• Life and Disability insurance
• Paid time off and paid holidays
• 401(k) plus employer match and contribution
• Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
• Wellness Program
• Membership to TPC Sawgrass

EOE The TOUR is an equal opportunity employer.

We do not discriminate or tolerate discrimination on the basis of race, sex, sexual orientation, religion, national origin, age, disability, marital status, color, ancestry, citizenship status, uniform services member status, pregnancy, gender, gender identity, gender expression or any other classification or differences protected by applicable law.