Specialist Marketing Strategy

JDS Sports; Ponte Vedra Beach (FL); Presencial; USD 60.000 - 90.000; Jornada completa

Descripción de la vacante

The GIST Ltd is seeking a Specialist Marketing Strategy for the PGA Tour in Ponte Vedra Beach, FL. You will lead execution of product marketing assets for PGA Tour events and related networks, ensuring branding accuracy and timely delivery.

You’ll build email campaigns, manage paid and earned media, and collaborate with Creative Studio to craft a consistent brand voice across products in the local market. Strong project management and copywriting are essential.

Formación

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related discipline.
• Minimum 4 years’ experience in marketing, preferably sports marketing.
• Proficiency in Microsoft Word, Excel, and PowerPoint presentation design.
• Excellent written communication and copywriting skills.
• Strong project management ability and deadline discipline.
• Creative trafficking and graphic design background a plus.

Responsabilidades

• Develop and direct marketing strategies utilizing paid, earned media and promotions to build local awareness and drive revenue.
• In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests.
• Develop the e-mail marketing strategies for PGA Tour events.
• Collaborate with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market.
• Ensure campaigns align and maintain consistency across various executions, and internal and external partners.
• Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking).
• Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls.
• Develop and execute compelling email content that engages with fans to drive awareness and revenue.
• Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
• Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products.
• Special projects or other duties as assigned.

Conocimientos

Marketing experience

Project management

Written communication

Deadline-driven

Team collaboration

Educación

Bachelor's degree in Marketing, Communications, Business, Advertising, or related discipline

Herramientas

Microsoft Word

Excel

PowerPoint

Graphic design software

Descripción del empleo

# Specialist Marketing Strategy###### Job Listing, PGA TourPonte Vedra Beach, FloridaFull TimeMarketingApply NowBack to Job BoardThe Best Players Need the Best People. This position will manage the execution of all PGA Tour product marketing assets for PGA Tour events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA Tour products, as well as fulfillment of all creative assets for the paid media campaigns as part of the overall marketing plan. **QUALIFICATIONS*** Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required* Minimum 4 years’ experience in marketing, preferably sports marketing* Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required* Excellent written communication and copywriting skills* Strong project management aptitude and ability to work against deadlines* Thorough knowledge of general business procedures* Creative trafficking and graphic design background a plus**RESPONSIBILITIES/DUTIES*** Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products* In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests* Develop the e-mail marketing strategies for PGA Tour events* Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners* Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)* Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls* Develop and execute compelling email content that engages with fans to drive awareness and revenue* Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement* Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.* Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products* Special projects or other duties as assigned## About PGA TourThe PGA Tour’s mission is to deliver the world’s most compelling professional golf competition, featuring the sport’s greatest players, for fans, partners and communities.