Specialist Event Digital Marketing

PGA TOUR, Inc.; Ponte Vedra Beach (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

PGA TOUR, Inc. seeks a seasoned social and digital communications specialist within Marketing and Communications, Demand Marketing. This role leads social strategy for PGA TOUR Events and guides content development and delivery.

You will curate content, manage campaigns, analyze data, and collaborate with Creative Studio to align digital creativity with the PGA TOUR Brand. Golf knowledge is preferred.

Qualifications

• Bachelor's degree required; Marketing, Journalism, Media, or Communications preferred.
• Minimum 4 years' experience leading social and digital communications and dynamic content creation.
• Experience managing a professional social media account with authentic brand participation.
• Social advertising experience and understanding of Facebook Business tool.
• Strong understanding of social platforms including Instagram, Twitter, Facebook, and emerging platforms.
• Ability to analyze data to tailor social strategy.
• Adobe Creative Suite proficiency; Photoshop, Illustrator, Premiere Pro, After Effects helpful.
• Design, photo, and video editing skills; CMS experience.
• Golf background or strong interest preferred.

Responsibilities

• Curate and develop content for select PGA TOUR events to engage fans and drive attendance.
• Liaise with events stakeholders to deliver promotional needs within partner contracts.
• Assist with coordination of social media advertising for events to drive revenue.
• Use digital channels to support PR and earned media efforts.
• Collaborate with Creative Studio to produce digital creative aligned with the PGA TOUR Brand.
• Coordinate with Marketing & Communications to grow followers and achieve brand/revenue goals.
• Work with Digital products team to elevate digital channels and UX.
• Collaborate with Demand Marketing on departmental goals; handle special projects.
• Proficient in Photoshop, Illustrator, InDesign; After Effects knowledge a plus.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook.

Skills

Social media management

Content creation

Data-driven strategy

Brand participation & authenticity

Golf knowledge/interest

Education

Bachelor's degree in Marketing/Journalism/Media/Communications

Tools

Facebook Business Manager

Adobe Creative Suite

Content Management System (CMS)

Microsoft Office

Job description

The Best Players Need the Best People.

This position supports the digital and social products relative to Marketing and Communications department, Demand Marketing. This role will assist in guiding overarching deliverables, development, communication, and execution for PGA TOUR Events, as well as serving as the lead for social strategist for PGA TOUR events.

QUALIFICATIONS

• Bachelor's degree required; Marketing, Journalism, Media, or Communications preferred.
• Minimum 4 years' experience leading social and digital communications and dynamic content creation required.
• Experience managing a professional social media account with an understanding of how brands should participate in an authentic manner.
• Social advertising experience, sponsored content development. Understanding of the Facebook Business tool is preferred.
• Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, and emerging platforms
• Ability to analyze and utilize data to customize social strategy.
• Experience within the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Proficient in design, photo, and video editing.
• Experience with managing websites and content management software.
• Background in golf preferred; interest in golf required.

RESPONSIBILITIES/DUTIES

• Curate and develop content for select PGA TOUR events that engages fans and encourages attendance.
• Liaise with PGA TOUR Events stakeholders to deliver against promotional needs and goals within partner contracts.
• Assist with coordination of social media advertising for PGA TOUR Events to drive revenue.
• Use digital channels to assist event public relations and earned media efforts.
• Collaborate with Creative Studio to develop digital creative that aligns with the overall PGA TOUR Brand and product brand
• Collaborate with other departments within Marketing & Communications to align with top-line follower growth, brand and revenue goals. Tasks include, but are not limited to, coordination with PGA TOUR Content strategy and execution, PGA TOUR Communications support, and other tasks.
• Work with the PGA TOUR Digital products team to maintain and elevate digital channels and user experience
• Work collaboratively with Demand Marketing team to pursue new tasks and challenges related to overall departmental goals and objectives
• Special projects or other duties as assigned.
• Proficient knowledge of Adobe Creative Suite - Strong skills in Photoshop, Illustrator, and InDesign. (After Effects knowledge is a plus)
• Proficiency in Microsoft Office software such as Word, Excel, PowerPoint, Outlook, etc.