Senior Manager, Player & Agent Communications

PGA TOUR, Inc.; Ponte Vedra Beach (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

PGA TOUR, Inc. is seeking an experienced communications professional to manage year-round media relations for players and agents. You will collaborate with the Publicity team to fulfill media requests, identify outlets, and support player storytelling and brand objectives.

You will also oversee scheduling, media day initiatives, and cross-team communications, while maintaining CRM data and reporting. The role requires travel, evenings, and weekend availability as needed.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 7+ years in communications, public relations, or media relations, with golf tournament communications, sports event management and athlete relations preferred.
• Proficient in Word, Excel, PowerPoint, Outlook; familiar with CMS, digital publishing, and social media.
• Strong organizational, time management and multitasking with meticulous attention to detail.
• Exceptional written and verbal communication; writing, editing, content creation, pitching, and public speaking.
• Ability to tailor messaging for diverse audiences and platforms.
• Proven ability to communicate across departments in a matrixed organization.
• Willing to respond to inquiries from players, agents, and media evenings/weekends.
• Polished professional image; able to work in a team and independently.
• Willingness to travel and work flexible hours including evenings/weekends.
• Ability to operate golf carts and other shuttle carts in tournament operations.

Responsibilities

• Build and maintain relationships with agents and players for year‑round media and communications support.
• Provide media opportunities to build player profiles and offer PR or crisis communications support.
• Collaborate with Publicity team to execute inbound media requests and identify outlets for player storytelling.
• Oversee Player Opportunities and Scheduling with PGA TOUR media officials; prioritize requests and determine strategy.
• Serve as booking point of contact for internal teams and external partners; lead carwash and content captures.
• Manage PGA TOUR Media Day project to provide access to media partners for promotional assets.
• Facilitate New Member Orientation, support Agent Certification and attend first-time winner meetings.
• Represent Communications Team in weekly Player Partnership meetings and oversee partner communications reporting.
• Track player requests and update CRM; analyze trends in declines or opportunities.
• Manage Fan Focus Index and move players toward higher fan engagement.
• Support Content efforts by developing ideas and coordinating player involvement on-site.
• Create and maintain Notable Quotes document for Communications Team.
• Share content wins and KPIs with media partners and agents.

Skills

Communication skills

Public relations

Media relations

Event management

Content creation

Writing and editing

Interpersonal skills

Cross-department collaboration

Travel readiness

Public speaking

Time management

Teamwork

Education

Bachelor’s degree in communications, journalism, public relations, or related field

Advanced degree preferred

Tools

Microsoft Office Suite

Content Management Systems

Digital publishing tools

Social media platforms

Job description

The Best Players Need the Best People.

QUALIFICATIONS

• Bachelor’s degree in communications, Journalism, Public Relations, or a related field is required; an advanced degree is a plus and may be considered favorably.
• 7+ years of experience in communications, public relations, or media relations, with a strong preference for experience in golf tournament communications, sports event management and athlete relations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiar with digital publishing tools, content management systems, and social media platforms.
• Strong organizational, time management and multitasking skills with meticulous attention to detail.
• Exceptional written and verbal communication skills, including advanced proficiency in writing, editing, content creation, idea pitching, and public speaking. Ability to tailor messaging for diverse audiences and platforms.
• Proven ability to communicate effectively across departments and stakeholder groups, fostering alignment and collaboration in a matrixed organizational environment.
• Expected to respond to inquiries from players, agents and media members as soon as receiving, including evenings and weekends.
• Maintains a polished professional image and demonstrates excellent interpersonal skills. Ability to work effectively as part of a team and independently.
• Ability to travel and work flexible hours, including evenings and weekends.
• Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament operations.

RESPONSIBILITIES/DUTIES

• Build and maintain relationships with agents and players to provide year-round media and communications support, understanding player schedules, preferences and overall brand objectives.
• Serve as a resource to agents and players to recommend media opportunities designed to build player profiles/brands; provide players and agents with PR or crisis communications support as needed.
• Work closely with Publicity team to strategically execute inbound media requests and identify new outlets and placements to support player storytelling or brand objectives; play a contributing role in weekly Player Pitch meeting.
• Oversee Player Opportunities and Scheduling and work closely with PGA TOUR media officials to manage player requests from internal and external stakeholders, prioritizing asks and determining strategy.
• Serve as player booking point of contact for internal teams (content, broadcast, media) and external partners (e.g. Golf Channel, Sirius XM, CBS/NBC); lead quarterly carwash and content captures.
• Serve as project manager for “PGA TOUR Media Day,” a new concept that aligns with the future schedule, providing access to TOUR media partners to capture promotional assets (i.e. headshots, poses, interviews, etc.).
• Facilitate New Member Orientation, support Agent Certification and represent Communications Team in first-time winner meetings.
• Represent Communications Team in weekly Player Partnership meetings, supporting player sponsorship opportunities through content and earned media; Oversee communications reporting on all Player Partnerships player collateral (i.e. scorecards, winner’s reports, etc.).
• Track player requests (executed and declined) and consistently update player CRM providing ad hoc and year-end reports; Determine strategy for trending player or outlet declines.
• Manage Fan Focus Index efforts, including identifying opportunities for moving players throughout quadrants i.e. “Next Up” and “Rising Stars” players (increase popularity through measurable fan engagement metrics).
• Support PGA TOUR Content efforts by developing ideas and garnering buy-in from players; Oversee player involvement, including on-site execution.
• Create and maintain Notable Quotes document to assist Communications Team and Player Relations department.
• Share content/messaging wins including detailed platform KPIs with media partners and agents.