Specialist Event Digital Marketing

PGA TOUR, Inc; Ponte Vedra Beach (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical dental vision

Life and disability insurance

Paid time off & holidays

401(k) with company match

Health Savings Account

Wellness Program

Membership to TPC Sawgrass

Job summary

PGA TOUR, Inc. is seeking a Digital and Social Content professional to support Marketing and Communications for PGA TOUR Events. You will lead social strategy, develop engaging content, and collaborate with cross-functional teams to enhance brand presence and fan engagement.

The role requires strong Adobe Creative Suite skills, experience managing social accounts, and a passion for golf. On-site in Ponte Vedra Beach with a comprehensive benefits package is offered.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Media or Communications.
• Minimum 4 years’ experience leading social and digital communications and dynamic content creation.
• Experience managing a professional social media account with an authentic brand presence.
• Social advertising experience and sponsored content development.
• Understanding of Facebook Business tools.
• Strong understanding of social platforms including Instagram, Twitter, Facebook, and emerging platforms.
• Ability to analyze data to tailor social strategy.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Proficient in design, photo, and video editing.
• Experience managing websites and content management software.
• Golf knowledge preferred; interest in golf required.

Responsibilities

• Curate and develop content for select PGA TOUR events to engage fans and drive attendance.
• Coordinate with PGA TOUR Events stakeholders to meet promotional needs within partner contracts.
• Assist with social media advertising for events to drive revenue.
• Support event PR and earned media efforts through digital channels.
• Collaborate with Creative Studio to create digital assets aligned with the PGA TOUR brand.
• Work with Marketing & Communications to achieve follower growth and revenue goals.
• Coordinate with PGA TOUR Content strategy and execution and other tasks as assigned.
• Collaborate with the Digital products team to maintain and elevate digital channels and user experience.
• Support Demand Marketing to meet department goals.
• Handle special projects as assigned.
• Utilize strong Photoshop, Illustrator, and InDesign skills; After Effects a plus; proficient in MS Office.

Skills

Social media leadership

Content creation

Adobe Creative Suite

Photoshop

Illustrator

Premiere Pro

After Effects

Content management

Data analytics

Golf interest

Education

Bachelor's degree

Tools

Facebook Business Manager

Content management system

Job description

The Best Players Need the Best People. This position supports the digital and social products relative to Marketing and Communications department, Demand Marketing. This role will assist in guiding overarching deliverables, development, communication, and execution for PGA TOUR Events, as well as serving as the lead for social strategist for PGA TOUR events.

QUALIFICATIONS

• Bachelor’s degree required; Marketing, Journalism, Media, or Communications preferred.
• Minimum 4 years’ experience leading social and digital communications and dynamic content creation required.
• Experience managing a professional social media account with an understanding of how brands should participate in an authentic manner.
• Social advertising experience, sponsored content development.
• Understanding of the Facebook Business tool is preferred.
• Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, and emerging platforms.
• Ability to analyze and utilize data to customize social strategy.
• Experience within the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Proficient in design, photo, and video editing.
• Experience with managing websites and content management software.
• Background in golf preferred; interest in golf required.

RESPONSIBILITIES/DUTIES

• Curate and develop content for select PGA TOUR events that engages fans and encourages attendance.
• Liaise with PGA TOUR Events stakeholders to deliver against promotional needs and goals within partner contracts.
• Assist with coordination of social media advertising for PGA TOUR Events to drive revenue.
• Use digital channels to assist event public relations and earned media efforts.
• Collaborate with Creative Studio to develop digital creative that aligns with the overall PGA TOUR Brand and product brand.
• Collaborate with other departments within Marketing & Communications to align with top-line follower growth, brand and revenue goals.
• Tasks include, but are not limited to, coordination with PGA TOUR Content strategy and execution, PGA TOUR Communications support, and other tasks.
• Work with the PGA TOUR Digital products team to maintain and elevate digital channels and user experience.
• Work collaboratively with Demand Marketing team to pursue new tasks and challenges related to overall departmental goals and objectives.
• Special projects or other duties as assigned.
• Proficient knowledge of Adobe Creative Suite – Strong skills in Photoshop, Illustrator, and InDesign. (After Effects knowledge is a plus) Proficiency in Microsoft Office software such as Word, Excel, PowerPoint, Outlook, etc.

Our benefits may include:

• Medical, Dental and Vision
• Life and Disability insurance
• Paid time off and paid holidays
• 401(k) plus employer match and contribution
• Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
• Wellness Program
• Membership to TPC Sawgrass

EOE The TOUR is an equal opportunity employer. We do not discriminate or tolerate discrimination on the basis of race, sex, sexual orientation, religion, national origin, age, disability, marital status, color, ancestry, citizenship status, uniform services member status, pregnancy, gender, gender identity, gender expression or any other classification or differences protected by applicable law.