SPECIALIST, CRM MARKETING

JCPenney; New York (NY); On-site; USD 57,000 - 104,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k) with Company match

Associate discount

Job summary

Catalyst Brands in New York seeks an Associate CRM Marketing Manager to lead end-to-end email and SMS campaigns. You will build, launch, and optimize targeted broadcasts, collaborating with creative, merchandising, and analytics teams to drive engagement and revenue.

Responsibilities include audience segmentation, multi-channel delivery, testing, deliverability, and performance reporting, with a focus on CAN-SPAM, TCPA, and CTIA compliance. A data-driven, detail-oriented approach is essential.

Qualifications

• 2–5 years of hands-on experience in CRM, email marketing, SMS marketing, and audience segmentation.
• Experience in fashion retail, eCommerce, or DTC space is strongly desired.
• Proficiency with marketing automation and SMS platforms (Attentive, SFMC, Klaviyo, Braze).
• Understanding of customer data logic, list management, and cohort building.
• Working knowledge of HTML/CSS for email template adjustments.

Responsibilities

• Build, QA, schedule, and deploy multi-channel email and SMS campaigns.
• Develop dynamic audience segments to target content and offers.
• Run A/B and multivariate tests to optimize subject lines, timing, copy, and CTAs.
• Monitor deliverability, list health, and compliance with CAN-SPAM, TCPA, CTIA.
• Track CRM metrics and share insights with stakeholders.
• Collaborate with copywriters, designers, and merchandising to align calendars and assets.

Skills

CRM marketing

Email marketing

SMS marketing

Audience segmentation

HTML/CSS for emails

Analytical skills

Cross-functional coordination

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Marketing automation platforms (Attentive, SFMC, Klaviyo, Braze)

SMS platforms

Google Analytics

Job description

Overview

Associate CRM Marketing Manager / CRM Specialist

About the Role

We are seeking a data-driven, detail-oriented Associate CRM Marketing Manager to support the end-to-end execution of our direct-to-consumer email and SMS marketing programs. In this role, you will be responsible for building, launching, and optimizing targeted broadcast campaigns and promotional sends. You will work closely with creative, merchandising, and analytics teams to drive customer engagement, traffic, and revenue through effective segmentation and high-performing channel execution.

Key Responsibilities

• Campaign Execution & Delivery: Build, QA, schedule, and deploy multi-channel promotional and broadcast campaigns across Email and SMS using marketing automation platforms (e.g., Attentive, Salesforce Marketing Cloud, Klaviyo, Braze).
• Audience Segmentation: Build, manage, and refine dynamic, behavioral, and demographic audience segments to deliver highly targeted content and promotional offers.
• Testing & Optimization: Execute continuous A/B and multivariate tests on subject lines, send times, copy variations, creative modules, promotional offers, and CTAs to maximize open rates, click-through rates, and conversion.
• Competitor & Industry Intelligence: Develop and maintain routine competitor reviews and benchmarking; keep current on emerging CRM trends, industry advancements, and best practices across retail email and SMS marketing.
• Deliverability & List Health: Monitor sender reputation, bounce rates, unsubscribe rates, and compliance with messaging regulations (CAN-SPAM, TCPA, CTIA guidelines).
• Performance Reporting: Track and analyze key CRM metrics, maintain campaign performance tracking, and share actionable takeaways with broader marketing stakeholders.
• Cross-Functional Collaboration: Partner with copywriters, designers, and merchandising teams to coordinate creative assets, align promotional calendars, and ensure on-brand execution.

Qualifications & Requirements

• Experience: 2–5 years of hands-on experience in CRM, email marketing, SMS marketing, and audience segmentation.
• Industry Background: Prior experience in fashion retail, eCommerce, or DTC space is strongly desired.
• Platform & SMS Expertise: Hands-on proficiency with marketing automation, ESP, and SMS platforms (such as Attentive, Salesforce Marketing Cloud, Klaviyo, Braze).
• Data & Segmentation: Strong understanding of customer data logic, list management, and cohort building.
• Technical Foundation: Working knowledge of HTML/CSS for email template adjustments, dynamic content blocks.
• Analytical Skills: Comfort working with Google Analytics, Excel/Google Sheets, and platform dashboards to interpret performance trends.
• Soft Skills: High attention to detail, proactive problem-solving ability, and strong organizational skills to manage high-volume campaign calendars.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience managing multi-brand or multi-category retail promotional calendars.
• Familiarity with retail merchandising cycles, seasonality, and promotional discount strategies

What you get:

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com

Pay RangeUSD $57,200.00 - USD $104,000.00 /Yr.