CRM Specialist

Pacific Sunwear Stores LLC; Anaheim (CA); On-site; USD 67,500 - 82,500; Full time

Benefits offered by this job

Dog friendly office environment

Discount 30-50% off merchandise online

Incentive program

401K employer match

Calm Premium access

Employee perks

Job summary

Pacific Sunwear Stores LLC is seeking a CRM Marketing Manager to oversee day-to-day management of CRM campaign processes from design through deployment, contributing to meet sales growth targets for CRM channels.

You will lead development and deployment of SMS and app push notifications, collaborate with creative, merchandising, and finance teams, manage segmentation, and run A/B tests to optimize ROI.

Qualifications

• BA/BS degree in marketing preferred.
• 2–5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing.
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.

Responsibilities

• Oversee the development and deployment of SMS and app push notifications.
• Partner cross-functionally with creative, copywriting, merchandising, and finance teams to develop marketing campaigns to support business goals.
• Manage segmentation strategies to power batch campaigns & triggered customer journeys.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Update and monitor weekly & monthly reports, flag performance trends, and deliver insights & recommendations to optimize the program.
• Assist in financial forecasting for SMS program and work closely with finance team to manage budget.
• Partner with email specialist on QA of email marketing campaigns.
• Personalize content to enhance customer engagement and drive conversions.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Stay current with best practices & monitor industry marketing trends.

Job description

Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.

A day in the life, what you’ll be doing:

• Oversee the development and deployment of SMS and app push notifications.
• Partner cross-functionally with creative, copywriting, merchandising, and finance teams to develop marketing campaigns to support business goals.
• Manage segmentation strategies to power batch campaigns & triggered customer journeys.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Update and monitor weekly & monthly reports, flag performance trends, and deliver insights & recommendations to optimize the program.
• Assist in financial forecasting for SMS program and work closely with finance team to manage budget.
• Partner with email specialist on QA of email marketing campaigns.
• Personalize content to enhance customer engagement and drive conversions.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Stay current with best practices & monitor industry marketing trends.

What it takes to Join:

• B.A./B.S. Degree; degree in marketing preferred.
• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing.
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.
• Ability to operate efficiently at a tactical level against strategic goals.

Salary Range: $75,000

• Dog friendly office environment
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.