Space Social Media Strategist—Content & Engagement Lead

Jet Propulsion Laboratory; United States; On-site; USD 95,000 - 125,000; Full time

Job summary

Jet Propulsion Laboratory in Pasadena, California, seeks a seasoned social media professional to lead strategy, creation, and measurement for NASA/JPL across major platforms. You will translate complex science into accessible content, coordinate with partners, and deliver platform-ready assets while upholding NASA and JPL brand standards.

You will monitor trends, report on performance, and adapt to break news or mission events, building relationships with communications teams and stakeholders to

Qualifications

• Bachelor's degree or equivalent in communications, journalism, marketing, design, film/media production, science, engineering, or related field.
• Portfolio demonstrating social media storytelling, platform-native content, graphics, carousels, and short-form video.
• Strong editorial judgment to translate complex technical information for general audiences.
• Proficiency with design and video-editing tools to produce polished social content.
• Experience using native analytics or social media management tools to evaluate performance and drive changes.
• Ability to present data and insights clearly in summaries and briefings.

Responsibilities

• Lead content strategy, planning, creation, and publishing for NASA/JPL across major social platforms.
• Manage day-to-day community management, respond to questions, and escalate sensitive issues.
• Develop and publish coordinated content with NASA Goddard, aligning editorial priorities and timing.
• Translate complex scientific information into accessible content while linking missions to audiences.
• Create platform-ready assets (carousels, video, graphics, captions) per NASA/JPL brand standards.
• Track trends, audience behavior, and cultural moments to guide opportunities for NASA's voice and public service responsibilities.
• Analyze performance data and prepare reports with recommendations for strategy, formats, timing, and audience development.

Skills

Social media strategy

Content creation

Analytics

Editorial judgment

Communication

Leadership

Education

Bachelor's degree in Communications/Journalism/Marketing/Design/Film or Media Production/Science/Engineering

Master's degree (preferred)

PhD (relevant field, optional)

Tools

Sprinklr

Adobe Creative Suite

Social media analytics tools

Job description

Jet Propulsion Laboratory in Pasadena, California, seeks a seasoned social media professional to lead strategy, creation, and measurement for NASA/JPL across major platforms. You will translate complex science into accessible content, coordinate with partners, and deliver platform-ready assets while upholding NASA and JPL brand standards.

You will monitor trends, report on performance, and adapt to break news or mission events, building relationships with communications teams and stakeholders to