Senior Social Media Strategist — Space & Science Content

NASA Jet Propulsion Laboratory; Pasadena (CA); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Wellbeing programs

Retirement plans

Paid time off

Learning stipend

Rideshare

Childcare assistance

Flexible schedule

Parental leave

Job summary

NASA Jet Propulsion Laboratory (JPL) seeks a Social Media Specialist III in Pasadena to lead editorial and visual storytelling across NASAJPL accounts. You will collaborate with engineers, scientists, and partners to translate complex missions into engaging content, manage communities, and publish platform-native assets.

A broad content toolkit and data-driven decisions are essential. You will monitor trends, shape content plans, and deliver performance reports while upholding NASA/JPL brand

Qualifications

• Portfolio showing social media storytelling and platform-native content.
• Strong editorial and visual judgment; translate technical info into engaging content.
• Experience with design and video-editing tools used to produce polished social content.
• Experience using native platform analytics or social media management/measurement tools.
• Ability to communicate data and insights clearly in summaries and briefings.
• Demonstrated initiative and ability to lead work from concept through publication.
• Excellent collaboration and relationship-building across teams and expertise.
• Interest in NASA, JPL, space exploration, science, engineering.
• Minimum of 3 years of professional experience in social media strategy, content creation, or digital communications.

Responsibilities

• Helps lead content strategy, planning, creation, publishing, and ongoing account stewardship for NASAJPL across major social platforms.
• Leads day-to-day community management for NASAJPL by monitoring conversations and responding to audience questions.
• Maintains a forward-looking view of the content pipeline and identifies gaps and opportunities.
• Works with NASA Goddard to develop and publish coordinated content for NASAUniverse.
• Translates complex scientific information into accessible content while linking missions and stories to the public.
• Creates and edits platform-ready assets, including carousels, short-form video, graphics, captions, and thumbnails.
• Tracks platform trends and evaluates opportunities that fit NASA's voice and goals.
• Monitors performance and turns data into recommendations for content strategy and audience development.
• Develops clear reports and presentations communicating performance and insights.
• Responds to breaking news and changing priorities while protecting accuracy and public trust.
• Builds relationships with communicators, creative teams, mission stakeholders, and partners.

Skills

Editorial judgment

Visual storytelling

Analytics tools

Content strategy

Collaboration

NASA/JPL interest

Social media experience 3+ yrs

Education

Bachelor's degree in Communications

Tools

Design tools

Video editing tools

Job description

NASA Jet Propulsion Laboratory (JPL) seeks a Social Media Specialist III in Pasadena to lead editorial and visual storytelling across NASAJPL accounts. You will collaborate with engineers, scientists, and partners to translate complex missions into engaging content, manage communities, and publish platform-native assets.

A broad content toolkit and data-driven decisions are essential. You will monitor trends, shape content plans, and deliver performance reports while upholding NASA/JPL brand