Southeast Regional Development Manager - Membership Focus

Solar Energy Industries Association; Washington (District of Columbia); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

The Solar Energy Industries Association (SEIA) is seeking a Regional Development Manager – Southeast to own the Southeast territory, driving membership and sponsorship revenue growth while engaging C-suite executives and policy leaders.

You will lead the full sales lifecycle from prospecting through close, collaborate with Marketing on digital campaigns, and develop pre/post-event strategies to maximize pipeline and member value. Hybrid work in Washington, D.C. with travel as needed.

Qualifications

• 5–8+ years of successful B2B consultative sales, membership sales, business development, account management, or related revenue-generating experience.
• Experience with trade associations or membership-based organizations preferred.
• Ability to sell to C-suite executives and senior leaders.

Responsibilities

• Develop and execute an annual strategic sales and territory plan for the Southeast region with clear revenue, acquisition, retention, upgrade, and sponsorship goals.
• Own and manage the full membership sales lifecycle, including prospecting, qualification, discovery, proposal development, negotiation, close, onboarding, renewal, and expansion.
• Consistently achieve or exceed quarterly and annual membership and sponsorship revenue goals and sales quotas.
• Lead member retention and customer service efforts by building strong, long-term relationships with existing member companies and proactively demonstrating the value of SEIA membership.
• Use consultative selling techniques to understand prospective members’ business priorities and connect those needs to SEIA’s advocacy, research, events, networking, and industry leadership.
• Partner with Marketing to develop and execute digital lead-generation and conversion strategies, including targeted email campaigns, social selling, digital advertising, webinars, and event-based campaigns.
• Develop pre-event, on-site, and post-event sales strategies for trade shows, conferences, networking events, and other industry programs, including systematic prospect follow-up.
• Identify and pursue sponsorship and other non-dues revenue opportunities that deepen company engagement with SEIA.
• Develop customized sponsorship packages and proposals that align SEIA opportunities with prospective sponsors’ marketing, business development, brand visibility, and customer acquisition objectives.
• Build and maintain a qualified sponsorship pipeline among current members, prospective members, event attendees, industry partners, and other companies serving the solar and storage market.
• Maintain accurate sponsorship opportunities, activity, revenue forecasts, close dates, and next steps in Salesforce.
• Analyze membership and sales data to identify growth opportunities, at-risk accounts, upgrade prospects, and areas for improved conversion.
• Collaborate closely with Government Affairs, Research, Communications, Marketing, Events, and other SEIA teams to strengthen the member value proposition and improve the member experience.
• Capture and communicate member and market feedback to help SEIA improve products, programs, services, and engagement strategies.

Skills

B2B sales

Membership sales

Business development

Account management

C-suite engagement

Trade associations

Digital marketing

Forecasting & pipeline

Tools

Salesforce

CRM

Job description

The Solar Energy Industries Association (SEIA) is seeking a Regional Development Manager – Southeast to own the Southeast territory, driving membership and sponsorship revenue growth while engaging C-suite executives and policy leaders.

You will lead the full sales lifecycle from prospecting through close, collaborate with Marketing on digital campaigns, and develop pre/post-event strategies to maximize pipeline and member value. Hybrid work in Washington, D.C. with travel as needed.