Solutions Marketing Leader — Build a Growth Engine

BairesDev; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Work-from-home setup

Parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K Plan

Diverse environment

Mentorship & growth

Job summary

BairesDev is seeking a Head of Solutions Marketing to build and lead a new Customer Marketing area reporting to the CMO. You will transform our client base and sales collateral into a powerful growth lever, and manage a team of about eight across three functions from day one.

You will own product marketing, lead the collateral and messaging framework, drive upsell/cross-sell programs, and partner with Sales to close gaps with targeted campaigns and executive events.

Qualifications

• 8+ years of overall B2B marketing, including 4+ years in a leadership role.
• 3+ years as a Product Marketing Manager or Director, owning positioning and launches.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans.
• Lead Sales Collateral and Copywriting teams, delivering decks, case studies, proposals.
• Lead Customer Marketing and Events, building campaigns and executive events with revenue targets.
• Build the new area by hiring and defining KPIs, reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps and close them with messaging and collateral.

Skills

B2B marketing

Leadership

Product marketing

Copy management

Education

Bachelor's degree

Job description

BairesDev is seeking a Head of Solutions Marketing to build and lead a new Customer Marketing area reporting to the CMO. You will transform our client base and sales collateral into a powerful growth lever, and manage a team of about eight across three functions from day one.

You will own product marketing, lead the collateral and messaging framework, drive upsell/cross-sell programs, and partner with Sales to close gaps with targeted campaigns and executive events.