Remote: Head of Customer Marketing & Growth

BairesDev; Austin (TX); Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Work-from-home setup

Generous PTO & parental leave

Healthcare coverage

401K Plan

Job summary

BairesDev is seeking a Head of Solutions Marketing to build and lead a new Customer Marketing area from the ground up, reporting to the CMO. You’ll manage an eight-person team across three functions, define strategy, and collaborate with executives in Sales, Client Engagement, Delivery, and Marketing from day one.

You will own product marketing, lead the messaging framework, and drive growth through customer marketing initiatives, events, and upsell campaigns.

Qualifications

• 8+ years of overall B2B marketing experience.
• 4+ years in a leadership role.
• 3+ years as Product Marketing Manager/Director in a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.

Responsibilities

• Own product marketing, defining positioning and messaging for go-to-market plans and maintain competitive intelligence.
• Lead Sales Collateral and Copywriting teams, defining frameworks, and delivering decks, case studies, and proposals.
• Lead Customer Marketing and Events, building campaigns and executive events with revenue targets agreed with Sales.
• Build the new area by hiring, defining KPIs, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging and enablement.

Skills

B2B marketing

Leadership

Product marketing

Copy management

Customer marketing

Education

Bachelor's degree

Job description

BairesDev is seeking a Head of Solutions Marketing to build and lead a new Customer Marketing area from the ground up, reporting to the CMO. You’ll manage an eight-person team across three functions, define strategy, and collaborate with executives in Sales, Client Engagement, Delivery, and Marketing from day one.

You will own product marketing, lead the messaging framework, and drive growth through customer marketing initiatives, events, and upsell campaigns.