Head of Marketing — Customer Growth & Strategy (Remote)

BairesDev; Sugar Land (TX); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Competitive compensation package

Healthcare coverage

Job summary

BairesDev in the United States is seeking a Head of Marketing to build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership role where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company.

You will inherit an experienced team of about eight across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing

Qualifications

• 8+ years of B2B marketing experience, including leadership.
• 3+ years as Product Marketing Manager/Director owning positioning and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing with upsell/cross-sell campaigns, client case studies and webinars.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy.

Responsibilities

• Own product marketing, defining positioning and go-to-market plans for our service lines and new offerings.
• Lead the Sales Collateral and Copywriting teams, setting positioning frameworks and delivering pitch decks, case studies, and proposals.
• Lead Customer Marketing and Events, building upsell/cross-sell campaigns and client references with revenue targets.
• Build the new area by hiring, defining KPIs, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging and collateral.

Skills

Marketing leadership

Product marketing

B2B marketing

Copy management

ABM campaigns

Education

Bachelor's degree in Marketing/Business/Communications/Economics/Engineering

Tools

CRM software

Marketing automation

Job description

BairesDev in the United States is seeking a Head of Marketing to build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership role where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company.

You will inherit an experienced team of about eight across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing