Remote Head of Marketing, Customer Growth & Enablement

BairesDev; Katy (TX); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO, parental leave, and other special

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Diverse and multicultural work环境

Job summary

BairesDev is seeking a Head of Marketing to build and lead a new Customer Marketing area from the ground up. You will report directly to the CMO and manage a team of about eight across Sales Collateral, Customer Marketing, and Events.

This hands-on leadership role will turn the existing client base and sales collateral into a measurable growth lever, defining strategy from day one and collaborating with executives across Sales, Client Engagement, Delivery, and Marketing.

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

B2B marketing

Leadership

Copy management

ABM

Education

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Job description

BairesDev is seeking a Head of Marketing to build and lead a new Customer Marketing area from the ground up. You will report directly to the CMO and manage a team of about eight across Sales Collateral, Customer Marketing, and Events.

This hands-on leadership role will turn the existing client base and sales collateral into a measurable growth lever, defining strategy from day one and collaborating with executives across Sales, Client Engagement, Delivery, and Marketing.