Head of Enterprise Marketing — Remote Growth Leader

BairesDev; New York (NY); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO

Parental leave

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Diverse and multicultural work env

Mentorship and growth opportunities

Job summary

BairesDev is seeking a Head of Enterprise Marketing to build and lead a new Customer Marketing area from scratch, reporting to the CMO. This hands-on leadership role will leverage our existing client base and sales collateral to drive growth across three functions.

You'll hire and mentor about eight people, define KPIs, align with Sales, Client Engagement, Delivery, and Marketing, and partner with Sales leadership to close win-rate gaps.

Qualifications

• 8+ years of B2B marketing experience, including 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director owning positioning and launches.
• Bachelor's degree in Marketing, Business, Communications, Economics or Engineering.
• Experience in customer marketing with upsell/cross-sell campaigns and ABM.
• Proficiency in briefing, editing, and quality control of B2B copy.

Responsibilities

• Own product marketing hands-on, defining positioning for GTM plans and maintaining competitive intel.
• Lead Sales Collateral and Copywriting teams, delivering decks, case studies, and proposals used by Sales.
• Lead Customer Marketing and Events, building campaigns, executive events, client references, and advocacy programs with revenue targets.
• Build the area by hiring, defining KPIs like collateral adoption, pipeline influence, and revenue growth; report to the CMO.
• Partner with Sales to identify win-rate gaps and close them through messaging, collateral, and enablement.

Skills

Leadership

Product Marketing

B2B Marketing

Go-to-market

Copywriting

ABM

Strategic Planning

Team Building

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

CRM systems

Marketing Automation

Analytics tools

Job description

BairesDev is seeking a Head of Enterprise Marketing to build and lead a new Customer Marketing area from scratch, reporting to the CMO. This hands-on leadership role will leverage our existing client base and sales collateral to drive growth across three functions.

You'll hire and mentor about eight people, define KPIs, align with Sales, Client Engagement, Delivery, and Marketing, and partner with Sales leadership to close win-rate gaps.