Head of Customer & Solutions Marketing — Remote Growth Leader

BairesDev; New Jersey; Remote; USD 170,000 - 230,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Competitive compensation package

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Job summary

BairesDev is seeking a senior marketing leader to build and run a new Customer Marketing area, reporting to the CMO. You’ll turn existing client base and sales collateral into growth leverage, manage a small team across functions, and define strategy from day one with executives across Sales, Client Engagement, Delivery, and Marketing.

The role demands 8+ years in B2B marketing, 4+ years in leadership, and strong expertise in product marketing, ABM, and copy management.

Qualifications

• 8+ years of B2B marketing experience, including 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

B2B marketing

Leadership

Copy management

ABM

Campaign management

Education

Bachelor's degree in Marketing/Business/Communications/Economics or Engineering

Job description

BairesDev is seeking a senior marketing leader to build and run a new Customer Marketing area, reporting to the CMO. You’ll turn existing client base and sales collateral into growth leverage, manage a small team across functions, and define strategy from day one with executives across Sales, Client Engagement, Delivery, and Marketing.

The role demands 8+ years in B2B marketing, 4+ years in leadership, and strong expertise in product marketing, ABM, and copy management.