Social Video & Digital Marketing Coordinator

Hydac Group; Bethlehem (Northampton County); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision plan

Paid holidays

PTO

401k with company matching

FSA account

Short term disability

Life insurance

Pet insurance

Job summary

HYDAC is seeking a Digital Marketing Coordinator to execute organic social media efforts and short-form video content. You will plan, publish, shoot, edit, and optimize across platforms, with light CRM/reporting support and CMS updates.

You will leverage analytics to improve performance, support paid/organic campaigns, and collaborate with Sales and Product teams to align messaging and campaigns.

Qualifications

• 5–7 years in digital marketing, videography, social media, or related role with a portfolio.
• Experience creating/editing short-form video for social platforms.
• Working knowledge of organic social best practices, planning, captions/hashtags.
• Strong writing and editing skills for diverse audiences.
• Comfort with analytics/reporting to improve content performance.
• CMS familiarity and content publishing workflows.
• Proficiency with Microsoft 365 tools.
• Excellent organization and ability to manage multiple priorities.

Responsibilities

• Execute organic social across priority channels with editorial calendars.
• Develop and produce short-form videos from assets and new footage.
• Support videography shoots, editing, color correction, titles, audio, captions.
• Create digital-first assets and repurpose long-form content.
• Monitor comments, route questions, support engagement activities.
• Update website content in CMS and conduct site audits.
• Assist planning and execution of paid/unpaid digital advertising.
• Support CRM-based outreach and target audience building.
• Track KPIs and optimize campaigns; coordinate tagging/pixels.
• Provide analytics summaries and actionable improvements.

Skills

Social media management

Videography

Content creation

Analytics

CMS management

Microsoft 365

Writing/editing

Project coordination

Tools

Adobe Premiere Pro

After Effects

DaVinci Resolve

Adobe Creative Suite

Canva

CMS platforms

Google Analytics/GA4

Power BI

Microsoft Dynamics 365

HTML/CSS

SharePoint

ASP/PHP

Job description

HYDAC is seeking a Digital Marketing Coordinator to execute organic social media efforts and short-form video content. You will plan, publish, shoot, edit, and optimize across platforms, with light CRM/reporting support and CMS updates.

You will leverage analytics to improve performance, support paid/organic campaigns, and collaborate with Sales and Product teams to align messaging and campaigns.