Digital Marketing Coordinator

Hydac Group; Bethlehem (Northampton County); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision plan

Paid holidays

PTO

401k with company matching

FSA account

Short term disability

Life insurance

Pet insurance

Job summary

HYDAC is seeking a Digital Marketing Coordinator to execute organic social media efforts and short-form video content. You will plan, publish, shoot, edit, and optimize across platforms, with light CRM/reporting support and CMS updates.

You will leverage analytics to improve performance, support paid/organic campaigns, and collaborate with Sales and Product teams to align messaging and campaigns.

Qualifications

• 5–7 years in digital marketing, videography, social media, or related role with a portfolio.
• Experience creating/editing short-form video for social platforms.
• Working knowledge of organic social best practices, planning, captions/hashtags.
• Strong writing and editing skills for diverse audiences.
• Comfort with analytics/reporting to improve content performance.
• CMS familiarity and content publishing workflows.
• Proficiency with Microsoft 365 tools.
• Excellent organization and ability to manage multiple priorities.

Responsibilities

• Execute organic social across priority channels with editorial calendars.
• Develop and produce short-form videos from assets and new footage.
• Support videography shoots, editing, color correction, titles, audio, captions.
• Create digital-first assets and repurpose long-form content.
• Monitor comments, route questions, support engagement activities.
• Update website content in CMS and conduct site audits.
• Assist planning and execution of paid/unpaid digital advertising.
• Support CRM-based outreach and target audience building.
• Track KPIs and optimize campaigns; coordinate tagging/pixels.
• Provide analytics summaries and actionable improvements.

Skills

Social media management

Videography

Content creation

Analytics

CMS management

Microsoft 365

Writing/editing

Project coordination

Tools

Adobe Premiere Pro

After Effects

DaVinci Resolve

Adobe Creative Suite

Canva

CMS platforms

Google Analytics/GA4

Power BI

Microsoft Dynamics 365

HTML/CSS

SharePoint

ASP/PHP

Job description

Description

HYDAC is a family-owned and operated business with a vibrant and rewarding working environment for our employees across the country. Our goal is to provide quality products, components and services that meet our customer expectations while being committed to the protection and preservation of our environment. HYDAC’s passionate team designs and manufactures a comprehensive line of innovative and reliable solutions optimized for any demand our customers require.

The Digital Marketing Coordinator supports day-to-day execution of organic digital marketing with a strong emphasis on social media and short-form video. This role plans and publishes content, captures and edits video, and uses analytics to continuously improve performance. The coordinator also provides light support in CRM and reporting (including Microsoft Dynamics and Power BI), and helps keep website content accurate, current, and aligned with campaign priorities.

You will make an impact in this role by:

• Social media execution (organic): Build and manage a consistent publishing cadence across priority channels (e.g., LinkedIn, YouTube, Instagram, Facebook) using an editorial calendar; ensure posts follow brand, legal, and quality guidelines.
• Short-form video development: Concept, script, storyboard, and produce short videos (Reels/Shorts-style) from existing assets and new footage; optimize content for each platform’s format, length, captions, and best practices.
• Videography & post-production: Support on-site and in-house video shoots (setup, lighting, audio, framing); edit footage into polished deliverables (cuts, color correction, basic motion graphics, titles, audio leveling, captioning) and export platform-ready versions.
• Content creation & repurpose: Create digital-first assets (copy, images, simple graphics, short clips) and repurpose long‑form content (webinars, podcasts, demos, application stories) into social‑ready formats.
• Community support: Help monitor comments and messages, route technical questions to subject‑matter experts, and elevate issues appropriately; support engagement activities that build credibility and reach.
• Website content updates: Coordinate and execute basic website content changes in the CMS (landing pages, blogs/news, product/application pages) and ensure content accuracy, link integrity, and consistent messaging. Conduct site audits for content accuracy.
• Paid + unpaid digital advertising support: Assist in planning and execution of digital advertising programs that complement organic efforts, including geo‑fencing (event and location‑based targeting), website retargeting, and always‑on awareness/consideration campaigns; coordinate creative versions, audiences, flight dates, budgets, and campaign QA.
• New customer acquisition + CRM‑based outreach: Support new‑customer acquisition efforts by building and maintaining target audiences (e.g., contextual and categorical targeting, account/industry segments, and CRM‑based matched audiences). Partner with Sales and Marketing to align outreach with CRM segments and lifecycle stages and ensure messaging is consistent across touchpoints.
• Paid media measurement & optimization: Monitor and report on campaign KPIs (impressions, reach, clicks/CTR, view‑throughs, landing‑page engagement, conversions where applicable); recommend optimizations based on performance, audience quality, and website behavior. Coordinate pixel/tag needs and ensure tracking is implemented appropriately.
• Analytics & optimization: Track performance by channel and content type; produce recurring summaries highlighting what’s working, what’s not, and recommended next actions based on data.
• CRM and funnel awareness: Coordinate with Marketing and Sales on campaign tracking and audience segments; support contact/list hygiene activities and ensure digital campaigns align with CRM processes.
• Cross‑functional coordination: Work with Product, Sales, and Engineering teams to capture stories, schedule content, gather approvals, and keep projects moving on timeline.
• Key skills and attributes include (Tools & Technologies (Experience with/or a willingness to learn):
• Social publishing/management tools (e.g., native schedulers and/or third‑party scheduling platforms)
• Video editing software (e.g., Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar)
• Basic design tools (e.g., Adobe Creative Suite and/or Canva)
• Website CMS (platform‑specific; experience updating pages, posts, and assets)
• Analytics tools (platform analytics; Google Analytics/GA4 concepts; UTM basics)
• Basic paid media concepts/tools (e.g., ad platforms, DSP/programmatic partners, campaign trafficking/QA, and creative specs); familiarity with pixels, tag management, and conversion tracking concepts
• Microsoft Dynamics 365 (CRM) and Power BI (reporting/dashboarding) exposure a plus
• HTML/CSS experience
• ASP/PHP experience
• Working SharePoint knowledge
• Project Management knowledge

Requirements

To be considered for the Digital Marketing Coordinator role, you must have the following minimum qualifications:

Required Qualifications

• 5–7 years of experience in digital marketing, videography, social media, content creation, or a related role (with a portfolio demonstrating capability).
• Demonstrated experience creating and editing short‑form video content for social platforms.
• Working knowledge of organic social best practices (content planning, publishing workflows, captions/hashtags, basic community management).
• Strong writing and editing skills with the ability to adapt tones for different audiences.
• Comfort working with analytics and reporting to improve content performance (e.g., platform analytics and/or Google Analytics concepts).
• Basic understanding of website content management systems (CMS) and content publishing workflows.
• Proficiency with Microsoft 365 tools (Teams, Outlook, PowerPoint, Excel).
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a deadline‑driven environment.

Preferred Qualifications

• Experience supporting CRM‑driven marketing workflows; familiarity with Microsoft Dynamics 365 (or similar CRM) for campaign tracking, segmentation, and data hygiene.
• Familiarity with Power BI dashboards and basic reporting concepts (filters, visuals, KPI summaries).
• Basic SEO understanding (on‑page fundamentals, metadata, internal linking, keyword intent) and how content supports discoverability.
• Experience with B2B, industrial, engineering, or technical audiences and translating complex topics into clear digital content.
• Hands‑on experience with photo/video equipment (DSLR/mirrorless cameras, microphones, lighting) and file management best practices.
• Experience working with brand standards, review/approval workflows, and rights management for imagery/video.
• Experience supporting paid digital advertising (search, social, and/or programmatic display), including geo‑fencing/event targeting, website retargeting, contextual/categorical targeting, and CRM‑based matched audiences; understanding of privacy‑aware tracking and measurement concepts.
• Knowledge of online marketing best practices.

HYDAC offers employees a comprehensive medical/dental/vision plan, paid holidays, PTO, 401k with company matching, FSA account, short term disability and life insurance, and pet insurance.

HYDAC is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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