Social Strategy Lead — Audience Growth (Hybrid)

University of Washington; Seattle (WA); Hybrid; USD 85,000 - 99,000; Full time

Job summary

KUOW Puget Sound Public Radio in Seattle seeks a Social Strategy Manager to lead the long-term vision and growth of KUOW's social media presence. You will align with editorial, digital, and creative teams to optimize content, establish publishing frameworks, and set performance benchmarks that maximize audience impact.

The role requires evening/weekend flexibility and a hybrid work arrangement at KUOW's University District studio.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 3+ years leading social media strategy for a business, non-profit, or large organization.
• Experience developing enterprise-level social media strategies aligned to goals and brand objectives.
• Experience managing social media operations including content planning and multi-platform distribution.

Responsibilities

• Develop, lead, and evolve KUOW's social media and audience growth strategy across platforms.
• Define platform-specific best practices for captions, graphics, and engagement tactics.
• Collaborate with editors, reporters, and designers to create social-first content.
• Publish social content, including captions and thumbnails, with light video editing for distribution.
• Monitor audience feedback and performance data to inform strategy and improvements.

Skills

Social media strategy

Audience growth

Analytics

Content strategy

Education

Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or related field

Tools

Social media analytics tools

Job description

KUOW Puget Sound Public Radio in Seattle seeks a Social Strategy Manager to lead the long-term vision and growth of KUOW's social media presence. You will align with editorial, digital, and creative teams to optimize content, establish publishing frameworks, and set performance benchmarks that maximize audience impact.

The role requires evening/weekend flexibility and a hybrid work arrangement at KUOW's University District studio.