Social Content Strategy Lead

Audacy, Inc.; Houston (TX); Hybrid; USD 66,000 - 75,000; Full time

Benefits offered by this job

Health plan

Dental & vision

401(k) retirement plan

Paid time off

Job summary

Audacy, Inc. is seeking a Social Content Strategy Manager to lead our national and local social programs. You will collaborate with radio and podcast teams to grow our social footprint and educate on-air talent in multiplatform strategies.

The role requires 3+ years in social media, plus experience with paid social and influencer campaigns. You will produce social-first content, manage local market adoption, and drive analytics-driven improvements.

Qualifications

• Bachelor's degree required.
• 3+ years of professional experience in social media.
• Experience within sports media or heavy sports knowledge highly preferred.
• Experience with paid social highly preferred.
• Experience working with influencers preferred.
• Demonstrated experience in social production alongside active, day‑to‑day community management.
• Proficiency in video production, specifically tailored for social‑first formats (e.g., Reels, TikTok, Shorts).
• Proven hands‑on experience in planning, executing, and optimizing paid social marketing campaigns.
• Strong project management skills with a track record of successfully running influencer and creator campaigns.
• A deep understanding of social analytics, native platform insights, and performance metrics.

Responsibilities

• Strategy & Growth: Evolve Audacy’s social presence by working closely with radio and podcast teams to implement growth tactics.
• Talent Development: Develop and educate our on-air and podcast talent on effective social strategies to grow their multiplatform footprint.
• Content Production: Produce original content (video, audio, graphics, and copy) optimized for each platform, and oversee social production and distribution for premiere Audacy Podcasts.
• Local Market Support: Act as an educator and support resource for local markets, enabling them to execute social strategies efficiently and independently.
• Cross‑Functional Alignment: Partner closely with programming and promotions teams to ensure on‑air, digital, and social efforts reinforce one another.
• Paid Social: Manage and execute paid social marketing campaigns to boost reach and engagement.
• Data & Analytics: Use analytics and performance insights to shape strategy, optimize content, and uncover new growth opportunities.
• Trend Monitoring: Monitor cultural and platform trends, recommending new tools, formats, and approaches to keep our brands relevant and competitive.

Skills

Social media strategy

Paid social campaigns

Influencer campaigns

Community management

Video production for social

Analytics & insights

Project management

Sports/media knowledge

Education

Bachelor's degree

Tools

Video editing software

Job description

Audacy, Inc. is seeking a Social Content Strategy Manager to lead our national and local social programs. You will collaborate with radio and podcast teams to grow our social footprint and educate on-air talent in multiplatform strategies.

The role requires 3+ years in social media, plus experience with paid social and influencer campaigns. You will produce social-first content, manage local market adoption, and drive analytics-driven improvements.