Senior Social Media Strategist

SkyWater Search; Minneapolis (MN); Hybrid; USD 100,000 - 120,000; Full time

Job summary

SkyWater Search Partners in Minneapolis, MN is seeking a Senior Social Media Strategist to unite strategic thinking, creative curiosity and a passion for building meaningful brand connections. The role is hybrid, collaborating with talented teams to craft thoughtful, culturally relevant social strategies for established brands.

The ideal candidate brings 5+ years in social media strategy within an agency or fast-paced environment, with a proven ability to lead both strategy and execution and to

Qualifications

• 5+ years of social media strategy and management experience in an advertising agency or fast-paced, client-focused environment.
• Proven success developing social strategies for established brands, with the ability to lead both strategy and execution.
• Deep understanding of social platforms, audience behavior, emerging content formats and best practices.
• Ability to connect social initiatives to broader brand objectives and articulate the strategic thinking behind recommendations.
• Strong writing, editing, storytelling and presentation skills.
• Hands-on experience with content creation, influencer marketing, community management and publishing.
• Strong analytical skills and the ability to turn performance data into meaningful insights.
• Entrepreneurial mindset, natural curiosity and a roll-up-your-sleeves approach to getting great work done.
• Collaborative spirit and ability to thrive in a fast-moving environment.

Responsibilities

• Translate brand and marketing objectives into compelling social media strategies that connect with audiences and drive results.
• Develop strategic recommendations around brand voice, platform priorities, content approaches, community engagement and influencer partnerships.
• Lead social content development and execution, including editorial calendars, creative briefs, copywriting, publishing and creator/influencer direction.
• Collaborate closely with creative, strategy, account and media teams to integrate social into broader brand initiatives and campaigns.
• Lead community management and identify real-time content opportunities, bringing brands into relevant conversations and cultural moments.
• Partner with digital media specialists to ensure paid social efforts complement and amplify the overall social strategy.
• Analyze social performance, uncover meaningful insights and translate data into actionable recommendations.
• Build strong client relationships and confidently communicate strategic thinking, recommendations and results.

Skills

Social media strategy

Agency experience

Content strategy

Client communication

Analytical skills

Job description

Senior Social Media Strategist

Minneapolis, MN | Hybrid

We're partnering with a creatively driven, independently owned advertising agency to identify a Senior Social Media Strategist who brings together strategic thinking, creative curiosity and a passion for building meaningful brand connections.

This is an opportunity to work alongside some incredibly talented people, developing thoughtful, culturally relevant social strategies for established brands. The ideal person is equally comfortable thinking big-picture and rolling up their sleeves to bring ideas to life. Someone who is naturally curious, entrepreneurial in spirit and energized by making exceptional work in a collaborative agency environment.

What You'll Do

• Translate brand and marketing objectives into compelling social media strategies that connect with audiences and drive results.
• Develop strategic recommendations around brand voice, platform priorities, content approaches, community engagement and influencer partnerships.
• Lead social content development and execution, including editorial calendars, creative briefs, copywriting, publishing and creator/influencer direction.
• Collaborate closely with creative, strategy, account and media teams to integrate social into broader brand initiatives and campaigns.
• Lead community management and identify real-time content opportunities, bringing brands into relevant conversations and cultural moments.
• Partner with digital media specialists to ensure paid social efforts complement and amplify the overall social strategy.
• Analyze social performance, uncover meaningful insights and translate data into actionable recommendations.
• Build strong client relationships and confidently communicate strategic thinking, recommendations and results.

What We're Looking For

• 5+ years of social media strategy and management experience, ideally within an advertising agency or similarly fast-paced, client-focused creative environment.
• Demonstrated success developing social strategies for established brands, with the ability to lead both strategy and execution.
• A deep understanding of social platforms, audience behavior, emerging content formats and best practices.
• The ability to connect social initiatives to broader brand objectives and articulate the strategic thinking behind your recommendations.
• Strong writing, editing, storytelling and presentation skills.
• Hands-on experience with content creation, influencer marketing, community management and publishing.
• Strong analytical skills and the ability to turn performance data into meaningful insights.Sound judgment, attention to detail and confidence working directly with clients.
• An entrepreneurial mindset, natural curiosity and a roll-up-your-sleeves approach to getting great work done.
• A collaborative spirit and the ability to thrive in an evolving, fast-moving environment.

Location Requirement: Candidates must be based in the Minneapolis area and available to work in a hybrid environment.

Target base salary: $100,000–$120,000, commensurate with experience and qualifications.