Social Strategy Associate - Real-Time Engagement & Trends

M Booth; New York, Northern (NY, KY); Hybrid; USD 56,000 - 70,000; Full time

Benefits offered by this job

Healthcare and wellness plans

401(k), unlimited PTO, paid holidays,,

Summer Fridays

Commuter benefits

Family leave

Job summary

M Booth, a New York-based agency, is hiring an Associate Digital Strategist to help drive social engagement, insights, and creative ideation for Google brands in culture with relevance and resonance.

You will monitor social media, comment, and surface insights to shape how clients connect with online communities. The role collaborates with designers, strategists, and client leads in a fast-moving digital culture.

Qualifications

• 2–4 years of experience managing brand social communities.
• Strong grasp of social platforms—especially TikTok.
• Solid writing and brand voice with human tone.
• Proactive, detail-oriented with interest in culture, social trends, and internet behavior.
• Team-first attitude; eager to learn from others.
• Experience in tech brands is a plus.

Responsibilities

• Be the voice of the brand with daily community management on TikTok.
• Monitor brand and industry conversations using tools like Brandwatch and Talkwalker.
• Draft comments aligned with brand guidelines.
• Flag potential issues early and respond per protocols.
• Support live events and real-time coverage in-office or on-site.
• Maintain trackers of engagements and opportunities surfaced.
• Collaborate with Project Manager and Account Manager to keep things moving.

Skills

Social media management

Brand voice

Copywriting

Trend analysis

Team collaboration

Tools

Sprinklr

Brandwatch

Talkwalker

Monday.com

Job description

M Booth, a New York-based agency, is hiring an Associate Digital Strategist to help drive social engagement, insights, and creative ideation for Google brands in culture with relevance and resonance.

You will monitor social media, comment, and surface insights to shape how clients connect with online communities. The role collaborates with designers, strategists, and client leads in a fast-moving digital culture.