Social Performance Marketing Manager — Hybrid Growth Lead

NBCUniversal; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Hybrid schedule

Benefits package

Job summary

NBCUniversal, a leader in global media and entertainment, seeks a data-driven Manager, Performance Marketing, Social to steward paid social campaigns across Peacock and direct-to-consumer products. You will own day-to-day execution, audience strategy, and collaboration with a cross-functional team to optimize performance and growth.

You will partner with leadership to shape strategy on Meta, TikTok, Snapchat, Pinterest, and Reddit, manage budgets, and deliver insightful reports with measurable

Qualifications

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit) required
• 2+ years of management experience
• Experience with social campaign optimizations, analysis, and reporting
• Experience with onboarding and implementing DCO solutions
• Experience with campaign automation tools, automated and AI-powered workflows
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives
• Experience working in Excel – knowing your way around Pivot tables is a must
• Familiarity with testing methodologies, experimental design and ability to input into learning agenda
• Entertainment, advertising or e-commerce industry experience a plus
• Excellent oral and written communications skills
• Self-motivated and results orientedwith a high regard for attention to detail

Responsibilities

• Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals
• Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance
• Work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms, including Meta, TikTok, Snapchat, Pinterest, and Reddit
• Analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth
• Collaborate with cross-functional teams to formulate social strategies, including new testing recommendations
• Work with social platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
• Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale
• Serve as the social channel expert, providing strategic guidance and solving complex campaign and business challenges
• Drive team efficiency and effectiveness through process improvements, workflow optimization, and best practices

Skills

Social buying

People management

Campaign optimization

Campaign analysis

Campaign automation

DCO implementation

Excel Pivot tables

Testing methodologies

Communication skills

Attention to detail

Tools

Smartly

Excel

Job description

NBCUniversal, a leader in global media and entertainment, seeks a data-driven Manager, Performance Marketing, Social to steward paid social campaigns across Peacock and direct-to-consumer products. You will own day-to-day execution, audience strategy, and collaboration with a cross-functional team to optimize performance and growth.

You will partner with leadership to shape strategy on Meta, TikTok, Snapchat, Pinterest, and Reddit, manage budgets, and deliver insightful reports with measurable