Social Performance Marketing Manager (Hybrid)

NBCUniversal Intl.; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Paid Leave

Tuition Reimbursement

Job summary

NBCUniversal is seeking a dynamic Manager, Performance Marketing, Social for Peacock’s Growth Marketing team. You will own day-to-day social campaigns, optimize audiences and budgets, and collaborate on strategy across Meta, TikTok, Snapchat, Pinterest and Reddit.

The role emphasizes data-driven planning, reporting, and cross-functional partnership to drive subscriptions. Hybrid role with emphasis on performance and innovation; you will work with a talented group to push the next frontier of

Qualifications

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit).
• 2+ years of management experience.
• Experience with onboarding and implementing DCO solutions.
• Experience with campaign automation tools and AI-powered workflows.
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns.
• Strong project management and interpersonal skills, with ability to take initiative in a fast-paced environment.
• Proficient in Excel Pivot tables.
• Familiarity with testing methodologies and experimental design.

Responsibilities

• Own day-to-day campaign execution across objectives, audiences, and platforms with setup, QA, pacing, optimization, and measurement.
• Own audience structure including prospecting, exclusions, lookalikes, and first-party audiences.
• Collaborate with director to develop strategy across Meta, TikTok, Snapchat, Pinterest, and Reddit.
• Analyze campaign performance and deliver actionable reporting and insights.
• Collaborate with cross-functional teams to formulate social strategies and testing recommendations.
• Stay current with platform trends and new technologies; participate in betas.
• Help manage social budgets based on MTA/MMM outputs, bid strategies, and pacing.
• Serve as the social channel expert providing strategic guidance.
• Drive team efficiency through process improvements and best practices.

Skills

Social buying

Management

Campaign optimization

DCO implementation

Automation tools

Smartly

Pivot tables

Testing methodologies

Communication

Tools

Smartly

Job description

NBCUniversal is seeking a dynamic Manager, Performance Marketing, Social for Peacock’s Growth Marketing team. You will own day-to-day social campaigns, optimize audiences and budgets, and collaborate on strategy across Meta, TikTok, Snapchat, Pinterest and Reddit.

The role emphasizes data-driven planning, reporting, and cross-functional partnership to drive subscriptions. Hybrid role with emphasis on performance and innovation; you will work with a talented group to push the next frontier of