Manager, Performance Marketing-Social

NBCUniversal; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Hybrid schedule

Benefits package

Job summary

NBCUniversal, a leader in global media and entertainment, seeks a data-driven Manager, Performance Marketing, Social to steward paid social campaigns across Peacock and direct-to-consumer products. You will own day-to-day execution, audience strategy, and collaboration with a cross-functional team to optimize performance and growth.

You will partner with leadership to shape strategy on Meta, TikTok, Snapchat, Pinterest, and Reddit, manage budgets, and deliver insightful reports with measurable

Qualifications

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit) required
• 2+ years of management experience
• Experience with social campaign optimizations, analysis, and reporting
• Experience with onboarding and implementing DCO solutions
• Experience with campaign automation tools, automated and AI-powered workflows
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives
• Experience working in Excel – knowing your way around Pivot tables is a must
• Familiarity with testing methodologies, experimental design and ability to input into learning agenda
• Entertainment, advertising or e-commerce industry experience a plus
• Excellent oral and written communications skills
• Self-motivated and results orientedwith a high regard for attention to detail

Responsibilities

• Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals
• Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance
• Work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms, including Meta, TikTok, Snapchat, Pinterest, and Reddit
• Analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth
• Collaborate with cross-functional teams to formulate social strategies, including new testing recommendations
• Work with social platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
• Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale
• Serve as the social channel expert, providing strategic guidance and solving complex campaign and business challenges
• Drive team efficiency and effectiveness through process improvements, workflow optimization, and best practices

Skills

Social buying

People management

Campaign optimization

Campaign analysis

Campaign automation

DCO implementation

Excel Pivot tables

Testing methodologies

Communication skills

Attention to detail

Tools

Smartly

Excel

Job description

• Compensation: USD 90,000 - USD 115,000 - yearly

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Manager, Performance Marketing, Social. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing team. The role will support the team in planning and executing the Always On strategy and managing the optimization of paid social campaigns driving subscriptions and engagement across Peacock/direct-to-consumer products.

Responsibilities:

• Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals
• Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance
• Work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms, including Meta, TikTok, Snapchat, Pinterest, and Reddit
• Analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth
• Collaborate with cross-functional teams to formulate social strategies, including new testing recommendations
• Work with social platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
• Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale
• Serve as the social channel expert, providing strategic guidance and solving complex campaign and business challenges
• Drive team efficiency and effectiveness through process improvements, workflow optimization, and best practices

Qualifications

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit) required
• 2+ years of management experience
• Experience with social campaign optimizations, analysis, and reporting
• Experience with onboarding and implementing DCO solutions
• Experience with campaign automation tools, automated and AI-powered workflows
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives
• Experience working in Excel – knowing your way around Pivot tables is a must
• Familiarity with testing methodologies, experimental design and ability to input into learning agenda
• Entertainment, advertising or e-commerce industry experience a plus
• Excellent oral and written communications skills
• Self-motivated and results orientedwith a high regard for attention to detail

Additional Requirements:

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $115,000 (bonus and long-term incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].