Social Performance Marketing Manager (Hybrid)

Self Money Care; New York (NY); Hybrid; USD 90.000 - 115.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Other discounts and perks

Zusammenfassung

NBCUniversal's Peacock team seeks a dynamic Manager, Performance Marketing, Social to lead paid social campaigns and measurement across Meta, TikTok, Snapchat, Pinterest, and Reddit. You will own day-to-day execution, audience structure, budgeting, and cross‑functional collaboration to drive subscriptions and engagement for direct-to-consumer products.

Hybrid role with in-office requirements and a focus on data‑driven growth.

Qualifikationen

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit).
• 2+ years of management experience.
• Experience with social campaign optimizations, analysis, and reporting.
• Experience with onboarding and implementing DCO solutions.
• Experience with campaign automation tools, automated and AI-powered workflows.
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns.
• Strong project management and interpersonal skills in a fast-paced environment.
• Proven track record optimizing media campaigns against CPA objectives.
• Excel knowledge with Pivot tables required.
• Experience in entertainment, advertising or e-commerce is a plus.

Aufgaben

• Own day-to-day campaign execution across objectives, audiences, and platforms, including setup, QA, pacing, optimization, and measurement against goals.
• Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, and first‑party audiences.
• Develop strategy and optimization recommendations across major social platforms with the Director, Performance Marketing.
• Analyze campaign performance and deliver reporting with actionable insights, channel contributions, and growth opportunities.
• Collaborate with cross‑functional teams to formulate social strategies and testing recommendations.
• Stay on top of industry trends with social platform partners and participate in betas.
• Manage social budgets based on MTA and MMM outputs; adjust bid strategy and pacing.
• Serve as the social channel expert, guiding strategy and solving complex challenges.
• Drive team efficiency through process improvements and best practices.

Kenntnisse

Social buying

Team management

Campaign optimization

Data analysis

DCO

Automated workflows

Smartly

Excel pivot tables

Communication

Project management

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

Pinterest Ads

Reddit Ads

Jobbeschreibung

NBCUniversal's Peacock team seeks a dynamic Manager, Performance Marketing, Social to lead paid social campaigns and measurement across Meta, TikTok, Snapchat, Pinterest, and Reddit. You will own day-to-day execution, audience structure, budgeting, and cross‑functional collaboration to drive subscriptions and engagement for direct-to-consumer products.

Hybrid role with in-office requirements and a focus on data‑driven growth.