Social Media Strategy Lead (Films)

Digital; Burbank (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Digital seeks a Freelance Social Media Strategy Lead (Films) to define and execute a high-level social growth strategy. You will focus on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms.

The role emphasizes building an authentic community and brand identity, collaborating with filmmakers and internal teams, and delivering strategic guidance as an independent consultant based in the US or with strong

Qualifications

• Proven experience driving audience growth and social strategy for entertainment brands.
• Expertise in Instagram, TikTok, Meta platforms and short-form video formats.
• Strong track record of community building and creator engagement.

Responsibilities

• Develop an audience growth strategy across Instagram, TikTok, and other platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including cadence and formats.
• Build and manage community engagement initiatives and creator partnerships.
• Provide high-level paid media recommendations aligned with brand growth.
• Define target audiences and growth opportunities; collaborate with teams.

Skills

audience growth

social media strategy

paid media

short-form video

community building

creator engagement

independent consultant

US film/entertainment audience

Instagram

TikTok

Job description

We are seeking aFreelance Social Media Strategy Lead (Films)to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.

Responsibilities

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

• Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
• Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
• Strong understanding of community building and creator engagement.
• Ability to operate independently as a freelance consultant while providing strategic guidance.
• US-based or strong knowledge of the US film and entertainment audience preferred.