Social Media Strategy Lead: Content & Growth

Fanology; Oklahoma City (OK); On-site; USD 55,000 - 85,000; Full time

Job summary

Fanology is seeking a Social Media Manager to lead strategy, content creation, and performance reporting for a portfolio of clients including Filmmakers Table, Filmmakers Academy, and Film Crew Institute. You will own content calendars, craft copy, and manage community engagement across TikTok, Instagram, YouTube, LinkedIn, and more.

You will collaborate with the Head of Marketing to set KPIs, optimize paid campaigns, and analyze weekly performance, providing strategic recommendations to improve

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or English preferred.
• 2 to 4 years hands-on experience in social media management and digital marketing.
• Portfolio showing campaign results and content samples.
• Optional: Hootsuite or Meta/Google digital credentials can strengthen application.

Responsibilities

• Develop concepts for video content across social channels and oversee production.
• Create copy for social and digital media channels.
• Schedule social content across TikTok, Instagram, Facebook, YouTube and LinkedIn using Sprinklr and Loomly.
• Create and optimize paid social campaigns.
• Set KPIs with Head of Marketing and track performance weekly.
• Analyze channel performance and report insights with recommendations.
• Strong written copy for engaging social content.
• Manage community interactions and engagement opportunities.
• Own content calendars and Asana project management.
• Track billable hours and assist with client communication.
• Ensure projects stay on time and budget; brief in creative partners.
• Stay updated on trends and competitive analysis for clients.

Skills

Copywriting

Social media strategy

Community management

Content scheduling

Project management

Time management

Cross-functional collaboration

Client service

Education

Bachelor's degree in Marketing or related field

Tools

Sprinklr

Loomly

Google Analytics

Asana

CRM tools

Job description

Fanology is seeking a Social Media Manager to lead strategy, content creation, and performance reporting for a portfolio of clients including Filmmakers Table, Filmmakers Academy, and Film Crew Institute. You will own content calendars, craft copy, and manage community engagement across TikTok, Instagram, YouTube, LinkedIn, and more.

You will collaborate with the Head of Marketing to set KPIs, optimize paid campaigns, and analyze weekly performance, providing strategic recommendations to improve