Head of Social Media

TBNR Productions; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

TBNR Productions is seeking a Head of Socials to lead our short-form content strategy across YouTube Shorts, TikTok, and Instagram. This hands-on leader will drive growth, manage a diverse team, and align content with our creative vision and business goals.

You will own the content lifecycle from ideation through publishing, apply trends, and optimize performance with analytics. The role requires a strong leader who thrives in a fast-paced environment and can balance creativity with operational

Qualifications

• 3-5 years of experience in social media, digital content, or short-form video production with 2+ years in a leadership role.
• Proven track record of developing and executing social media strategies that drive growth, engagement, and viewership.
• Deep understanding of YouTube Shorts, TikTok, and Instagram and their algorithms, trends, and best practices.
• Hands-on experience managing full content production from ideation to publishing.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Develop and execute the overall content strategy for YouTube Shorts, TikTok, and Instagram Reels, Posts, and Stories.
• Identify trends and translate them into platform-specific content.
• Oversee ideation, scripting, filming, editing, publishing, and performance analysis.
• Build and manage a team of employees, interns, and contractors for research, writing, filming, and editing.
• Set priorities, production schedules, and performance goals across platforms.
• Analyze content performance and use data to improve strategy and execution.
• Manage departmental budgets, resources, and contractor utilization.
• Collaborate with Brand Partnerships to deliver sponsored content that meets requirements and deadlines.
• Identify bottlenecks and communicate challenges and solutions to leadership.

Skills

Social media strategy

Leadership

Analytics

Project management

Budgeting

Team building

Job description

We're looking for a creative, strategic, and results-driven Head of Socials to lead our short-form content strategy across YouTube Shorts, TikTok, and Instagram. The ideal candidate is a hands-on leader who thrives in a fast-paced environment, understands social media trends, and knows how to turn creative ideas into high-performing content. They'll be responsible for building and managing a team, driving platform growth, and ensuring content aligns with our creative vision and business goals.

WHAT YOU’LL OWN

• Develop and execute the overall content strategy for YouTube Shorts, TikTok, and Instagram Reels, Posts, and Stories.
• Identify emerging trends and quickly translate them into engaging, platform-specific content.
• Oversee the entire content lifecycle, including ideation, scripting, filming, editing, publishing, and performance analysis.
• Build and manage a team of employees, interns, and contractors to support content research, writing, filming, and editing.
• Establish clear priorities, production schedules, performance goals, and expectations across all social platforms.
• Analyze content performance, identify opportunities for growth, and use data to continuously improve content strategy and execution.
• Manage departmental budgets, resources, and contractor utilization to ensure efficient operations.
• Partner with the Brand Partnerships team to execute sponsored content and ensure all campaign deliverables meet creative requirements and deadlines.
• Proactively identify production bottlenecks, resource constraints, and competing priorities, communicating challenges and solutions to leadership.

WHAT WE’RE LOOKING FOR

• 3-5 years of experience in social media, digital content, or short-form video production, including 2+ years in a leadership or management role.
• Proven track record of developing and executing successful social media strategies that drive audience growth, engagement, and viewership.
• Deep understanding of YouTube Shorts, TikTok, and Instagram, including platform algorithms, audience behavior, content trends, and best practices.
• Hands-on experience managing the full content production process, from creative development through filming, editing, and publishing.
• Strong analytical skills with experience using platform analytics to evaluate performance, identify trends, and make data-driven decisions.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and tight deadlines.
• Experience managing budgets, allocating resources, and maintaining efficient production workflows.
• Strong communication and cross-functional collaboration skills, particularly when working with creative, production, and brand partnerships teams.
• A proactive, resourceful, and adaptable mindset with the ability to operate independently and make decisions quickly.