Social Media Director

MSH; Palm Beach (IL); In loco; USD 100.000 - 180.000; Tempo pieno

Descrizione del lavoro

MSH in the United States invites a seasoned social media leader to shape strategy, grow audiences, and ensure brand consistency across international markets. You will own global social efforts across Instagram, Facebook, TikTok, YouTube, and emerging platforms, blending strategic vision with hands-on leadership across organic and paid programs.

The role requires managing influencer partnerships, overseeing paid social budgets and measurement, and aligning campaigns with business priorities.

Competenze

• Experience leading social media for established consumer brands.
• Direct ownership of campaigns across multiple markets.
• Ability to drive growth and report on performance.

Mansioni

• Define global social strategy across key platforms.
• Lead creator and influencer partnerships.
• Oversee paid social strategy, budgets, and metrics.
• Coordinate with international partners to localize campaigns while preserving brand standards.
• Develop and mentor regional social teams.

Conoscenze

Social media leadership

Strategy development

Audience growth

Influencer marketing

Paid social

Cross-country campaigns

Strumenti

Meta Ads Manager

TikTok Ads

YouTube Studio

Sprinklr

Descrizione del lavoro

We are partnering with an established global consumer brand to hire a social media leader who can shape strategy, grow audiences, and strengthen brand consistency across international markets.

This role combines strategic ownership with hands-on leadership across organic social, paid media, and influencer marketing.

What you'll own:

• Global social strategy across Instagram, Facebook, TikTok, YouTube, and other key platforms.
• Creator and influencer partnerships, including opportunities around TikTok Shop and social commerce.
• Paid social strategy, agency oversight, budget allocation, and performance measurement.
• Collaboration with international partners to adapt campaigns for local audiences while maintaining brand standards.
• Team development and guidance for regional social media teams.

What we're looking for:

• Experience leading social media for established consumer, retail, fashion, lifestyle, or related brands.
• Direct ownership of campaigns across multiple countries and markets.
• Strong, current expertise in TikTok, YouTube, Meta, paid social, and influencer marketing.
• A track record of measurable audience growth and campaign performance.
• The ability to advise senior leadership, manage agencies, and connect social strategy to business priorities.