Social Media Strategy Lead — B2B & Influencer

Samsung Electronics; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Samsung Electronics America, a leader in mobile technologies and consumer electronics, is seeking a Senior Social Media Lead to drive B2B social strategies for the Display Division. You will collaborate across marketing, PR, CRM, events, and sales to grow audiences and promote solutions.

Strong data skills and content creation are essential for success. You will manage social partnerships, guide content production, and report performance while ensuring a consistent Samsung voice across channels.

Qualifications

• 6+ years relevant experience in social media or digital marketing.
• Bachelor’s degree required; MBA not required.
• Strong planning, execution and analytical competencies.
• Ability to translate data into actionable insights.
• Creatively fluent in social formats, sizes and content types.
• Experience increasing business unit performance and strategic decisions.

Responsibilities

• Build and implement go-to-market social media strategies for Samsung Display Division across platforms.
• Lead B2B organic social and influencer strategy; manage content production and projects.
• Collaborate with marketing, PR, CRM, Events, Sales and other teams to execute plans.
• Measure performance and report monthly and quarterly.
• Oversee social content production and posting; create content with in-house resources when needed.
• Maintain a unified Samsung voice while supporting Display goals.

Skills

Strategic social media

Cross-functional collaboration

Analytics & insights

Content production

Project management

Audience development

Education

Bachelor’s degree

Tools

Google Analytics

Sprinklr

Hootsuite

Job description

Samsung Electronics America, a leader in mobile technologies and consumer electronics, is seeking a Senior Social Media Lead to drive B2B social strategies for the Display Division. You will collaborate across marketing, PR, CRM, events, and sales to grow audiences and promote solutions.

Strong data skills and content creation are essential for success. You will manage social partnerships, guide content production, and report performance while ensuring a consistent Samsung voice across channels.