Manager, Social Media Strategy - Plano, TX

Samsung Electronics; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Samsung Electronics America, a leader in mobile technologies and consumer electronics, is seeking a Senior Social Media Lead to drive B2B social strategies for the Display Division. You will collaborate across marketing, PR, CRM, events, and sales to grow audiences and promote solutions.

Strong data skills and content creation are essential for success. You will manage social partnerships, guide content production, and report performance while ensuring a consistent Samsung voice across channels.

Qualifications

• 6+ years relevant experience in social media or digital marketing.
• Bachelor’s degree required; MBA not required.
• Strong planning, execution and analytical competencies.
• Ability to translate data into actionable insights.
• Creatively fluent in social formats, sizes and content types.
• Experience increasing business unit performance and strategic decisions.

Responsibilities

• Build and implement go-to-market social media strategies for Samsung Display Division across platforms.
• Lead B2B organic social and influencer strategy; manage content production and projects.
• Collaborate with marketing, PR, CRM, Events, Sales and other teams to execute plans.
• Measure performance and report monthly and quarterly.
• Oversee social content production and posting; create content with in-house resources when needed.
• Maintain a unified Samsung voice while supporting Display goals.

Skills

Strategic social media

Cross-functional collaboration

Analytics & insights

Content production

Project management

Audience development

Education

Bachelor’s degree

Tools

Google Analytics

Sprinklr

Hootsuite

Job description

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting‑edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Responsibilities

• Build and implement go-to-market social media strategies for the Samsung Display Division channels across all platforms with an end of goal of growing audiences and promoting our technology and solutions to partners and customers.
• Leads B2B organic social and influencer strategy for the Display Division
• Responsible for the B2B content production for blogs, case studies, and video assets. Key lead and project manager for production with support from agency.
• Partner closely with the integrated marketing, PR, CRM, Events, Sales, Channel and S.com teams to understand key strategies and execute social plans accordingly (e.g. Free of Charge Approvals, Content Review, etc.)
• Measure and report on performance monthly and quarterly.
• Lead social content production, review and execution of posting across multiple channels (LinkedIn, X, Facebook, Instagram,). Write or produce content with in-house creative resources when needed.
• Partner with social leads across other product teams to build and maintain a ‘One Samsung’ voice across shared channels, but not at expense of Display goals
• Continue and build upon employee social selling/sales enablement social platform and encourage sales teams to post approved copy onto their own channels. Manage social tool to help broadcast content to sales’ profiles.
• Continue and build upon executive social content project to build our leaderships social presence on all channels.
• Manage our social agency partnership, briefing on key business needs and goals, and shepherd planning and execution for results
• Review or proofread other marketing materials as needed (pitch decks, CRM, etc)
• Integrate into marketing strategies and plan where needed.
• Build upon current end user webinar program to drive MQLs for the business.
• Strong communication and organizational skills, excellent written skills required (shortform social and longform blog/case study format).
• Strong collaborator and problem solver who thrives in a fast-paced, entrepreneurial environment.
• Strategic thinker, imagination, creativity and foresight to conceptualize innovative approaches to exiting products, new products, and new marketing opportunities as well as the implementation skills to bring them to fruition.
• Other duties as assigned.

Skills and Qualifications

Required Qualifications

• 6+ years relevant experience
• Bachelor’s (no MBA required)
• Experience with planning, project execution, and analytical competencies
• Knowledge of audience analytics, audience development, and the ability to understand and learn from data.
• Creatively fluent in social formats, sizes and content types that resonate per platform
• Experience with increasing business unit performance, as well as formulating and implementing strategic business decisions.
• Experience with listening to the customer and articulate the customer’s needs internally.

#LIMS1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.