Senior Social Media Strategist

Wray-Ward; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Wray Ward in Charlotte, NC is seeking a Social Media Senior Manager to lead strategy and content creation across platforms including Instagram, Facebook, Pinterest, X, TikTok and LinkedIn. You will supervise content calendars, publish content, engage with followers, and work with cross‑functional teams to deliver integrated campaigns.

The ideal candidate has 5+ years in an agency setting, strong writing and presentation skills, and experience with social media analytics.

Qualifications

• At least 5 years of experience in an agency setting or similar environment.
• Ability to create and execute a strategic social media plan.
• Proven ability to manage day‑to‑day social media content and engage with audiences to grow brand, product or message awareness.
• Ability to manage social media measurement reports, interpret findings and adapt program for best results.
• Social Listening experience preferred.
• Strong understanding of social media’s role in integrated marketing communications programs.
• Strong writing skills mandatory, demonstrating an ability to write for all social media platforms.
• Good presentation skills.
• Familiarity with third‑party social media management platforms a plus, including Sprout, Hootsuite and Sprinklr
• Bachelor’s degree

Responsibilities

• Plan, define, complete and deliver the social media components of client projects on time and on budget.
• Set a social media strategy that aligns with overall marketing communications goals.
• Supervise and manage development of social media content calendars for platforms, including Instagram, Facebook, Pinterest, Twitter, LinkedIn and TikTok.
• Supervise scheduling and publishing of content on native platforms and through scheduling tools.
• Engage with followers and fans in online communities.
• Manage reporting and measurement for client programs.
• Consistently bring creative ideas and solutions to social media content and campaigns.
• Conduct social media audits and assessments using third‑party social media tools and native platform insights.
• Work closely in conjunction with the Account Management, Project Management, PR/Content, Integrated Media and Creative teams and directors to ensure an integrated program and seamless project workflow.
• Assist in overseeing project quality to ensure the highest‑quality deliverables.

Skills

Social media strategy

Content calendar management

Audience engagement

Analytics & reporting

Strong writing skills

Presentation skills

Education

Bachelor’s degree

Tools

Sprout

Hootsuite

Sprinklr

Job description

Wray Ward in Charlotte, NC is seeking a Social Media Senior Manager to lead strategy and content creation across platforms including Instagram, Facebook, Pinterest, X, TikTok and LinkedIn. You will supervise content calendars, publish content, engage with followers, and work with cross‑functional teams to deliver integrated campaigns.

The ideal candidate has 5+ years in an agency setting, strong writing and presentation skills, and experience with social media analytics.