Social Media Strategist for Online Learning

University of Louisiana at Lafayette; Lafayette (LA); On-site; USD 45,000 - 65,000; Full time

Job summary

University of Louisiana at Lafayette is seeking a Communications Specialist – Social Media to plan, develop, and schedule content across UL Lafayette Online channels and support department stakeholders.

The role focuses on creating engaging social media content, monitoring trends, and applying best practices to improve visibility and accessibility while coordinating with the Office of Communications and Marketing.

Qualifications

• Bachelor's degree in communications, journalism, English, marketing, or related field with portfolio if non-related degree.
• Exceptional writing ability and strong communication skills.
• Experience as a social media specialist or similar position.
• Knowledge of social media KPIs, web traffic metrics, and SEO.
• Ability to meet strict deadlines and work independently or in a team.

Responsibilities

• Build and execute social media strategy for UL Lafayette Online.
• Monitor trends and apply them to the brand.
• Create and publish original text, images, graphics, and short-form video.
• Collaborate with stakeholders to ensure content aligns with brand standards.
• Maintain current knowledge of social media updates and best practices.
• Optimize channels to increase visibility using data insights.
• Manage user-generated content per policies.
• Develop internal calendars for social media.
• Ensure accessibility guidelines are met and aligned with marketing goals.
• Respond to audience engagement while maintaining brand voice.
• Report monthly on relevant performance metrics.
• Develop news and blog content for UL Lafayette Online site.
• Perform related duties to support the Office of Distance Learning mission.

Skills

Social media strategy

Content creation

Audience research

Storytelling

SEO knowledge

Excellent writing

Time management

Problem-solving

Interpersonal communication

Brand awareness

Education

Bachelor’s degree in communications, journalism, English, marketing, or related field

Job description

University of Louisiana at Lafayette is seeking a Communications Specialist – Social Media to plan, develop, and schedule content across UL Lafayette Online channels and support department stakeholders.

The role focuses on creating engaging social media content, monitoring trends, and applying best practices to improve visibility and accessibility while coordinating with the Office of Communications and Marketing.