Social Media Strategist & Content Creator

Kapco, Inc.; Town of Grafton (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Kacmarcik Enterprises in Grafton, WI seeks a Social Media Coordinator to own and grow our social presence across multiple brands. You’ll craft platform-native content, manage publishing calendars, and monitor engagement to drive community conversations.

In this fast-paced role, you’ll work closely with the Content & Multimedia Manager, use AI tools for drafting and ideation, and contribute ideas to campaigns, events, and internal communications while maintaining brand voice and governance.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5+ years of experience in social media management and content creation.
• Experience managing social media platforms for brands or organizations.
• Strong writing and communication skills.
• Hands-on experience capturing and editing photo and video content.
• Familiarity with social media scheduling and analytics tools.
• Strong organizational skills and ability to manage multiple brands and deadlines in a fast-paced environment.
• Comfortable using AI tools such as Claude and ChatGPT for drafting, ideation, and content iteration while preserving brand voice.

Responsibilities

• Own enterprise social media channels across all brands and initiatives as the single point of accountability.
• Maintain social strategy, publishing calendars, and platform-specific approaches.
• Schedule and publish content; monitor engagement and manage community interactions.
• Establish and manage social media governance - content review, approvals, and brand consistency across channels.
• Track social performance and provide reporting, insights, and recommendations.
• Create platform-native content - short-form video, reels, photography, and behind-the-scenes.
• Write social captions, digital copy, and supporting messaging across multiple brands.
• Identify and capture meaningful stories, projects, and moments across the organization.
• Stay current on social trends, formats, and best practices.
• Coordinate with the Content & Multimedia Manager on quick-turn, social-first content.

Skills

Social media management

Content creation

Copywriting

AI tools (Claude/ChatGPT)

Video/photo capture/edit

Scheduling tools

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Claude

ChatGPT

Job description

Kacmarcik Enterprises in Grafton, WI seeks a Social Media Coordinator to own and grow our social presence across multiple brands. You’ll craft platform-native content, manage publishing calendars, and monitor engagement to drive community conversations.

In this fast-paced role, you’ll work closely with the Content & Multimedia Manager, use AI tools for drafting and ideation, and contribute ideas to campaigns, events, and internal communications while maintaining brand voice and governance.