Social Media & Content Coordinator

Kapco, Inc.; Town of Grafton (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Kacmarcik Enterprises in Grafton, WI seeks a Social Media Coordinator to own and grow our social presence across multiple brands. You’ll craft platform-native content, manage publishing calendars, and monitor engagement to drive community conversations.

In this fast-paced role, you’ll work closely with the Content & Multimedia Manager, use AI tools for drafting and ideation, and contribute ideas to campaigns, events, and internal communications while maintaining brand voice and governance.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5+ years of experience in social media management and content creation.
• Experience managing social media platforms for brands or organizations.
• Strong writing and communication skills.
• Hands-on experience capturing and editing photo and video content.
• Familiarity with social media scheduling and analytics tools.
• Strong organizational skills and ability to manage multiple brands and deadlines in a fast-paced environment.
• Comfortable using AI tools such as Claude and ChatGPT for drafting, ideation, and content iteration while preserving brand voice.

Responsibilities

• Own enterprise social media channels across all brands and initiatives as the single point of accountability.
• Maintain social strategy, publishing calendars, and platform-specific approaches.
• Schedule and publish content; monitor engagement and manage community interactions.
• Establish and manage social media governance - content review, approvals, and brand consistency across channels.
• Track social performance and provide reporting, insights, and recommendations.
• Create platform-native content - short-form video, reels, photography, and behind-the-scenes.
• Write social captions, digital copy, and supporting messaging across multiple brands.
• Identify and capture meaningful stories, projects, and moments across the organization.
• Stay current on social trends, formats, and best practices.
• Coordinate with the Content & Multimedia Manager on quick-turn, social-first content.

Skills

Social media management

Content creation

Copywriting

AI tools (Claude/ChatGPT)

Video/photo capture/edit

Scheduling tools

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Claude

ChatGPT

Job description

Key Responsibilities

Social Media Ownership

• Own enterprise social media channels across all brands and initiatives as the single point of accountability
• Maintain social strategy, publishing calendars, and platform-specific approaches
• Schedule and publish content; monitor engagement and manage community interactions
• Establish and manage social media governance - content review, approvals, and brand consistency across channels
• Track social performance and provide reporting, insights, and recommendations

Content Creation (social-first)

• Create and capture engaging, platform-native content - short-form video, reels, photography, and behind-the-scenes
• Write social captions, digital copy, and supporting messaging across multiple brands
• Identify and capture meaningful stories, projects, and moments across the organization
• Stay current on social trends, formats, and best practices
• Coordinate with the Content & Multimedia Manager, who owns higher-production video, brand films, and training content; this role focuses on quick-turn, social-first capture rather than long-form production

Campaign & Cross-Team Support

• Support paid social execution in coordination with the Director of Marketing and our third-party paid partner; partner with the Director of Marketing on email and analytics
• Contribute content and ideas to campaigns, events, internal communications, and culture initiatives

Scope Boundaries for Social Media & Content Coordinator

• Higher-production video, brand films, and training content - owned by the Content & Multimedia Manager
• Email and analytics - and paid media strategy - owned and set by the Director of Marketing
• This role owns organic social and social-first content end to end

How We Work

We're building an AI-enabled marketing team. Using tools like Claude and ChatGPT is a normal, expected part of how we work here - for drafting, research, analysis, and iteration - and we provide the access, and latitude to use them well and responsibly within company guidelines. Using these tools is not something to hide; it's how we move faster and do better work. We intend to be an industry leader, and enabling our people with the best tools is part of that.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3-5+ years of experience in social media management and content creation
• Experience managing social media platforms for brands or organizations
• Strong writing and communication skills
• Hands-on experience capturing and editing photo and video content
• Familiarity with social media scheduling and analytics tools
• Strong organizational skills and the ability to manage multiple brands and deadlines in a fast-paced environment
• Comfortable using AI tools such as Claude and ChatGPT in a professional setting - for drafting, ideation, and content iteration - with the judgment to keep brand voice, accuracy, and approvals intact

Preferred Qualifications

• Experience creating content for both B2B and B2C audiences
• Experience with short-form video and reels creation
• Experience working across multiple brands or business units
• Familiarity with paid social advertising platforms

About Kacmarcik Enterprises

Kacmarcik Enterprises is a family-owned organization based in Grafton, Wisconsin, with a diverse portfolio of businesses focused on manufacturing, community impact, and human performance. Our companies share a commitment to innovation, operational excellence, and creating opportunities for people and communities to thrive.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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