Social Media Strategist & Content Creator

Florida International University; Miami (FL); On-site; USD 50,000 - 55,000; Full time

Job summary

Florida International University is seeking a Social Media Specialist to help execute day-to-day social content, monitor engagement, and support campaigns. You will collaborate with editorial, content teams, and campus partners to source and plan material while ensuring timely publishing.

The role emphasizes brand consistency, accessibility, and effective community management, with opportunities to create graphics and short videos, attend events, and contribute to performance reporting.

Qualifications

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field with one year of social media experience in a communications, marketing, or public relations setting.
• Knowledge of social media platforms and experience creating content.
• Ability to collaborate with divisions, editorial and content teams to plan and curate content.

Responsibilities

• Assist in day-to-day social media responsibilities.
• Collaborate with divisions and content teams to curate content by monitoring feeds and attending planning meetings.
• Track content and platform trends; recommend strategic leverage for FIU; support quick-turn trend-driven content.
• Coordinate content creation needs, securing locations, assets, and personnel for shoots.
• Organize the content calendar and ensure timely publishing with content owners.
• Create, edit, and optimize digital promotion collateral for social platforms in graphic, video, and sound formats.
• Ensure content meets FIU brand standards and accessibility best practices.
• Attend events as needed to assist in content creation.
• Assist with social media audits and generate performance reports regularly.
• Engage with customers via comments or DMs; answer questions and connect to resources; contribute to content answering common inquiries.
• Organize and maintain the team's digital asset library.
• Provide guidance to university social media communicators and enforce the social media policy.

Skills

Social media platforms

Content creation

Cross-functional collaboration

Education

Bachelor's degree in Journalism/Communications/PR/Marketing

Job description

Florida International University is seeking a Social Media Specialist to help execute day-to-day social content, monitor engagement, and support campaigns. You will collaborate with editorial, content teams, and campus partners to source and plan material while ensuring timely publishing.

The role emphasizes brand consistency, accessibility, and effective community management, with opportunities to create graphics and short videos, attend events, and contribute to performance reporting.