Social Media Content & Campaigns Specialist

Iowa State University - College of Design; Ames (IA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Onsite childcare (Ames, Iowa)

Wellbeing program

Retirement benefits including defined

Job summary

Iowa State University - College of Design is seeking a Social Media Specialist I to craft day-to-day content and develop strategies that align with college objectives on social platforms. You’ll work with the marketing team, including the Director of Marketing, Graphic Designer, and Web Manager, to produce timely, engaging content in text, image, and video formats.

The role emphasizes measuring performance, adapting campaigns based on analytics, and maintaining brand consistency while fostering

Qualifications

• Bachelor’s degree required.
• Experience managing social media accounts across multiple platforms.
• Ability to interpret social media metrics and analytics, prepare performance reports, and use data to inform and guide content and marketing strategies.
• Experience creating engaging digital content, including photography, videography, and short-form video.

Responsibilities

• Develops and manages social media strategies and campaigns.
• Creates and publishes daily content, including text, graphics, photos, and short-form videos.
• Builds brand awareness, increases engagement, and grows social media audiences.
• Promotes the Ivy College of Business, its people, events, and accomplishments.
• Monitors platform trends, best practices, and digital accessibility standards.
• Plans and manages paid social media campaigns within established budgets.
• Monitors campaign performance, engagement, and analytics.
• Recommends content and strategy improvements based on results.
• Prepares monthly and annual performance reports and shares insights with leadership.
• Monitors social media activity and responds to comments, questions, and feedback.
• Identifies opportunities to increase engagement with key audiences and stakeholders.
• Establishes, manages, and monitors college-affiliated social media accounts.
• Provides guidance and expertise on social media strategies, platform requirements, and best practices.
• Conducts social listening and competitor research to identify trends and opportunities.

Skills

Social media management

Analytics

Content creation

Communication skills

Education

Bachelor's degree

Tools

Social media platforms

Job description

Iowa State University - College of Design is seeking a Social Media Specialist I to craft day-to-day content and develop strategies that align with college objectives on social platforms. You’ll work with the marketing team, including the Director of Marketing, Graphic Designer, and Web Manager, to produce timely, engaging content in text, image, and video formats.

The role emphasizes measuring performance, adapting campaigns based on analytics, and maintaining brand consistency while fostering