Social Media Strategist

Dermcaremgt; North Carolina; Hybrid; USD 50,000 - 90,000; Full time

Job summary

An innovative and growing dermatology and aesthetics network is seeking a creative Social Media Strategist to elevate its brand presence across major platforms. This role involves developing and executing social media strategies that resonate with local audiences, fostering community engagement, and enhancing brand visibility. You'll collaborate with a dynamic marketing team, ensuring authentic and impactful social interactions. With exciting travel opportunities to key clinic locations and a supportive work environment, this position offers a chance to make a significant impact in the healthcare space. Join a forward-thinking company dedicated to redefining dermatologic care!

Benefits

Comprehensive benefits package

Remote flexibility

Travel opportunities

Supportive marketing team

Professional growth opportunities

Qualifications

• 3+ years managing brand social media strategy and content creation.
• Proven success growing engaged communities across major platforms.
• Strong writing, editing, and visual storytelling skills.

Responsibilities

• Develop and manage overall social media strategy aligned with business goals.
• Create and manage the social content calendar for consistent posting.
• Analyze social media performance and provide data-driven recommendations.

Skills

Social Media Strategy

Content Creation

Community Management

Writing Skills

Visual Storytelling

Time Management

Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

Canva

Sprout Social

Meta Business Suite

TikTok Creator Studio

Job description

Job Details

Job Location: 4000 HOLLYWOOD BLVD SUITE 215-S - HOLLYWOOD, FL

Salary Range: Undisclosed

Description

Job Title: Social Media Strategist
Location: South Florida, with travel to North Carolina and Virginia clinic locations
Company: DermCare Management

About Us:

DermCare Management is a fast-growing dermatology and aesthetics network dedicated to delivering exceptional patient care across the Southern U.S. Through innovation, expertise, and compassionate service, we’re redefining what dermatologic care looks and feels like. We’re expanding our brand & engagement marketing team and seeking a creative, strategic, and results-driven Social Media Strategist to help elevate our brand presence across all major platforms.

About the Role:

The Social Media Strategist will own and lead DermCare’s social media strategy across Facebook, Instagram, TikTok, LinkedIn, and YouTube — with a focus on building brand presence across North Carolina, South Florida, and Virginia clinic locations. You will plan, create, and execute organic and paid social strategies that fuel brand growth, deepen patient connections, and drive measurable engagement.

You’ll work closely with the Brand & Engagement Marketing team, content creators, and clinic staff to ensure our social presence is authentic, impactful, and aligned with business goals.

Key Responsibilities:

• Develop and manage DermCare Practices' overall social media strategy, aligning it with marketing initiatives, brand goals, and key business objectives.
• Create and manage the social content calendar, ensuring consistent posting across platforms.
• Bridge brand objectives and social trends, creating content that resonates with local and regional audiences.
• Craft compelling social media copy tailored for different platforms and regional demographics.
• Monitor and engage with social media audiences daily, responding to comments and participating in relevant conversations.
• Identify and jump into cultural and trending moments with authenticity, while recognizing when to sit them out.
• Collaborate with content specialists to capture on-site social moments during clinic visits to North Carolina, South Florida, and Virginia.
• Track, measure, and analyze social media performance, providing regular reports and data-driven recommendations.
• Propose and experiment with new content formats (Reels, TikToks, Lives, Stories) to drive engagement.
• Stay current on platform updates, best practices, and emerging trends in the social media and aesthetics/healthcare space.

Qualifications

Qualifications:

• 3+ years of experience managing brand social media strategy and content creation (healthcare, aesthetics, or multi-location business experience preferred).
• Proven success growing and managing engaged communities across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Strong writing, editing, and visual storytelling skills for social platforms.
• Experience collaborating with creative and content production teams.
• Ability and willingness to travel regularly to North Carolina, South Florida, and Virginia clinic locations.
• Proficiency with tools like Canva, Later, Sprout Social, Meta Business Suite, TikTok Creator Studio, and other social scheduling platforms.
• Familiarity with paid social strategies and boosting organic posts is a plus.
• Strong organization, communication, and time-management skills.
• Self-starter with a proactive, collaborative approach to work.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.

Why Join Us:

• Be part of an innovative and growing dermatology and aesthetics network.
• Work closely with a supportive, dynamic marketing team.
• Build and shape a strong, authentic social media presence across growing markets.
• Enjoy remote flexibility with exciting travel opportunities to key clinic locations.
• Comprehensive benefits package and opportunities for professional growth.