Social Media Strategist (Famous male fitness influencer)
Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com.
Please Note! This role is for a standalone fitness technology for one of the most influential male fitness influencers on social media (may also include working on Playbook's social as well - TBD).
In This Role, You'll:
- Be responsible for the strategy and execution of the fitness influencer's social media channels.
- Oversee the creation of captivating content that resonates with our audiences.
- Spearhead social media campaigns aligned with our business objectives to drive traffic and conversions.
- Engage in community management and social monitoring with finesse.
- Develop ideas to educate our social following about the tech platform.
- Transform intricate concepts into engaging content across various channels.
- Develop a leading LinkedIn strategy, and likely Twitter, TikTok as well.
- Leverage relationships to position the company as a thought leader in the male fitness vertical.
- Curate content showcasing success stories with top customers to drive platform adoption.
- Collaborate strategically with Product and Marketing teams.
- Integrate social media into broader marketing campaigns.
- Set quarterly channel strategies to align with marketing objectives.
- Use social media as a lead generation engine.
- Create engaging content to attract new customers to our marketing site.
- Stay updated on the fitness economy trends.
- Pitch new ideas and formats to keep channels fresh and relevant.
Qualifications:
- Knowledge of fitness is a major plus.
- Experience in developing a personal brand is a major plus.
- Proven experience as a Social Media Strategist.
- Expertise in platforms like Instagram, Facebook, Twitter, YouTube.
- Strong knowledge of social media trends and emerging platforms.
- Analytical and problem-solving skills.
- Ability to create and curate engaging content.
- Experience with social media management tools and analytics.
- Excellent written and verbal communication skills.
- Ability to work independently and in a remote team environment.
- Passion for fitness, wellness, and sports.
- Bachelor's degree in Marketing, Communications, or related field.
Seniority level
Employment type
Industries
- Health, Wellness & Fitness