Social Media Storyteller & Engagement Architect

Washington Metropolitan Area Transit Authority; Washington (District of Columbia); On-site; USD 65,000 - 90,000; Full time

Job summary

Washington Metropolitan Area Transit Authority seeks a Social Media Content Specialist to craft and deploy engaging digital narratives across social channels, aligning with Metro’s storytelling goals. The role involves on-call response for incidents, collaboration with internal teams, and developing content that supports brand and STP priorities.

The ideal candidate will stay ahead of trends, manage content calendars, and produce multimedia assets using Canva, Adobe Express, and video editing

Qualifications

• Strong storytelling across social channels.
• Experience creating engaging digital content and campaigns.
• Ability to translate strategy into creative assets.

Responsibilities

• Manage and create high-quality digital content to tell Metro’s story across channels.
• Develop social media strategies and content calendars; monitor trends.
• Collaborate with stakeholders to support enterprise digital strategy and STP priorities.
• Produce quick-turn infographics and video content using Canva and Adobe tools.
• Monitor social media analytics and adapt messaging for engagement and sentiment.
• Support internal communications and media relations activities.

Skills

Storytelling

Social media strategy

Digital marketing

Content creation

Tools

Canva

Adobe Express

Adobe Premiere Pro

Final Cut Pro

iMovie

Job description

Washington Metropolitan Area Transit Authority seeks a Social Media Content Specialist to craft and deploy engaging digital narratives across social channels, aligning with Metro’s storytelling goals. The role involves on-call response for incidents, collaboration with internal teams, and developing content that supports brand and STP priorities.

The ideal candidate will stay ahead of trends, manage content calendars, and produce multimedia assets using Canva, Adobe Express, and video editing